The “sensational” appeal of the internet and now international phenom, Susan Boyle, is as authentic as the her divine voice or masterful singing ability.
So what’s the appeal? As in her own words from her TimesOnline interview, “I know what they were thinking, but why should it matter as long as I can sing? It’s not a beauty contest.”
What is Boyle’s internet appeal? Why do we flock to watch, replay and share such content?
We love to root for the underling in a movie or story or tale. And this story is none different.
We were wowed, knocked off our own comfortable seats of our realities of “what should be” when a not-in-today’s-image of a singing sensation lept across our monitors and into our hearts with a song that projects and reflects our deepest aspirations: to deam a dream.
As an artist, Boyle’s transforms our ideas of beauty with a heart stopping voice to fully engage us and virally resonate through the mass world audience with infectious authenticity.
Much like the early viral YouTube video Numa Numa Guy, Boyle transcends our mass media derived norms with an authenticity that connects and is shared as beauty itself.