What is a Fan?

Fans, fan pages, followers, friends, readers, viewers, audience.
What is a “fan”?fans at a concert

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Fans are mysterious objects
pushing unseen forces:
a turbulent presence
that can support and cool
and can move others toward us
or destroy us.

Fans are mysterious objects
we must feed and embrace.

How to feed a fan
What content do you posit online, thru RSS and email to feed their imagination of your brand?

Fans need a tangible connection to the object of their fascination or attraction. Over time, that attraction may become imaginary or even mythic.

I’m famous for being nicer to my fans than anyone on the face of the Earth… -Actor, James Woods

Though fans need to be fed to sustain their attraction. They want to be tantalized, not force fed. They don’t want spin nor spam. They want authenticity. Fans want you to leave it up to them to follow the conversion links of their curiosity.

So why do we need fans?

Fans Promote Us
They pass on our content and our stories to others promoting our brand and products as their idea of our image.

Fans Support Us
They feed us emotionally with enthusiasm and loyalty in continuing to consume our content, products and services.
+ LeBron James give his fans props in receiving his MVP award.
+ Britney Spears thanks her fans.

Fans Represent Our Net Worth
How do you measure your brand effectiveness? You turn around and look at the data to see how many followers, subscribers, fans, comments, #hashmark mentions and positive trending you have.
+ Raidohead fans download 1.2MM mp3s in 30 days to out produce bands’  previous corporate album sales.

Fans Are Our Collective Memory
They collect our content, our products, our stories and can continue to share our brand as myth- even long after we are gone.
+ Think of Elvis, Michael Jordan, Muhammed Ali. or Ashton Kutcher
+ See a video remix of Disney’s Alice in Wonderland. See original video here.

Fans Believe in Ownership
They feel a sincere connection to your brand or products, and may organize chaordicaly to reclaim or revive it.
+ Read how Fans of Stirling Albion seek to purchase their beloved football brand.
+ Columbus, Ohio patrons of Nancy’s Home Cooking restaurant organize to save it from closing. See their Facebook Group.

Fans Love Us
And, respectfully, we should love our fans as they want to be loved in return. Especially if we want their continued support.
+ Rock band Coldplay supports fans during global recession giving away free album.

Fans are the lifeblood…
They are our psyche; that breath of life that sustains and fuels and inspires us.

And in turn, we and our brands are the image that our fans aspire to- even if only in imagination.

Our fans needs us, and we need them.

Fans are mysterious objects.

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1 Response to “What is a Fan?”


  1. 1 misshaudau May 9, 2009 at 6:05 am

    FAN??


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