Making the case and representing it in his blog post “Looking Behind the Curtains on the Social Media Stage,” Jeremiah Owyang of Forrester Research openly challenges whether the top social media publishers and mavens can maintain the transparency and authenticity they so openly espouse.
“Many of the top celebrities or top social media names
don’t even write their own blog posts and tweets,
they outsource it to others.” – Jeremiah Owyang
Read the full post here.