New Study: Twitter Users Want to Discover, Download and Pay for Music
“Twitter has the power to entertain
— and to motivate music fans to purchase…”
According to NPD’s consumer tracking, 33% of Twitter users reported buying a CD in the prior 3 months, and 34% said they had purchased a digital download. That compares positively to overall web users at 23% and 16% respectively.
The “Consumer” Takeaway
The marketing takeaway according to NPD entertainment industry analyst Russ Crupnick, is if “used properly Twitter has the power to entertain — and to motivate music fans to purchase more new albums, downloads, merchandise, and concert tickets.”
Now if we can only get gas companies and financial institutions to listen and engage in meaningful conversations we might develop new and beneficial products that better serve consumers as well.