Study: Social Networking Ads Work
According to a post on Entrepreneur.com, a small sample of 25 individuals produced encouraging findings on social networking ads.
An eye-tracking study conducted by Oneupweb, a search marketing firm, found that 65% of subjects studied approved of seeing advertisements and even engaged with ads while searching for products and reviews.
Although encouraging, businesses and marketers might seek further data to corroborate Oneupweb’s findings before jumping to spend precious ad budgets.
Read full article at Entrepreneur.com Daily Dose.
See the complete Oneupweb study here.
See the SearchEngineWatch.com post on the study.