Watching major corporations take the plunge in social media is more than an experiment.
According to this AP article companies are diving in to humanizing their brands.
“Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola’s Atlanta-based director of social media.”
Fallen on Deaf Ears?
Hardly. Transparency and openness in communication seems to go a long way for both companies and their consumers.
The article cites that, according to Ford Motors’ social media strategist Scott Monty, “You’re addressing whoever wrote the original comment. But you’re doing it in the public square.”
Read the full post here: More Big Businesses Hire Tweeters.