Archive for October, 2009

Gilbert Arenas blog goes quiet

Gilbert Arena, the 27 year old NBA star and prolific blogger Agent Zero closed his blog down. Reportedly so that he can focus on his game, as recently reported in the New York Time post.

I could be wrong, but the athlete who scored over 60 points against Kobe Bryant and the Los Angeles Lakers doesn’t seem to be lacking in performance ability due to his online performance.

Last Friday he and the Wizards were each fined $25,000 because Arena had not been speaking with the news media.

To put it in his own words, “I’ve loved the game the same as before I got hurt to now. That’s why I just want to play it instead of just doing interviews every day about nothing.”

Seems more like a sad end for such a talented and colorful online persona and professional athlete who knew he could excel at both, and well.

Read the full New York Times post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
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President Obama Shares in Celebration of Diwali

Oil candles in celebration of the festival Diwali

Courtesy, Wikipedia.

In what communities do you participate?

Web 2.0 in Practice

President Barack Obama this week celebrated in the Indian holiday of Diwali, a festival of lights.

A friend’s e-card made me aware of Diwali, also known as Tihar in Nepal. Then a featured WordPress post got me to explore this festival in celebration of “light over darkness“.

Having learned about Diwali I find it a beautiful celebration to share in with those across the globe and who recognize it here in the US. Many places in India are half way around the world, 12 hours ahead in time zones. Obama kind of brings the world all the more closer with his public participation in celebration of this festival.

When I was growing up, I actively participated in the activities of those in my community. I played dreidel or dradle between Chanukah and Christmas in school, built a backyard Sukkoth with best friend Andy for Yom Kippur, and celebrated more than a dozen Bat and Bar Mitzvahs.

The result was a deep appreciation and closer relationship in community with others- not apart from them.

Sharing Online

Online communities hold the same richness diversity and opportunities in connecting with others across the globe or in your own back yard.

How we openly seek, invite and include friends, family, classmates, clients, colleagues and others can better define our personal brand as rich exchange networks.

Building Your Community

How do you participate with those from other cultures, nations, and beliefs? Leave your comment.

The Whitehouse posted its official video on President Obama’s recognition and celebration of Diwali this week.

WordPress Article on Obama and Diwali

http://americanepali.wordpress.com/2009/10/15/happy-diwali-president-obama/

Times of India Video: Obama celebrates Diwali

http://timesofindia.indiatimes.com/videoshow/5126165.cms

Obama celerating Diwali in NYTimes.com

www.nytimes.com/aponline/2009/10/14/us/politics/AP-US-Obama-Asian-Americans.html?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google increases dominance while Microsoft Bing drops

Google search dominates US and global markets. Bing drops. Yahoo Search falls too.Google_Yahoo_Bing

A recent Mashable post on search market share that shows Google dominating both the US and global markets.

According to Experian Hitwise, Google increased its market share up 1% from from 70.24% to 71.08% in the US. Microsoft‘s Bing however struggles to maintain growth, dropping 5% in the US from 9.48% to 8.96% for September 2009.

Even more remarkable, Net Applications’ Market Share Report shows Google above 80% market share globally. See their report and graph here.

Google gains ground even over the second largest shareholder, Yahoo Search, drops 3% to 16.38% in US market share. Clearly the search engine giant, Google offers online consumers more with its algorithmic results.

What’s Your Analysis?

What is your favorite or most effective search engine? Comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.


Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

CNN Money offers small businesses innovation in Six Steps

Small businesses innovation Solving the Rubik's Cube
or productive creativity can be daunting when considered within the context of what adds to the business bottom line.

Managers and chief executives are wary enough of employees losing valuable work time to social media chats and water cooler gossip.

But consider this- if your business is not improving (read: growing) when you keep doing the same things, isn’t it worth enabling and supporting you staff in trying something new and different?

CNN Money’s post on Six steps to creative breakthroughs listens to industry leaders share how they effectively leveraged existing resources to produce innovative changes that improved their bottom line.

Here are some lessons learned from the “6 Steps”:

1) Look behind you.
Always look back to see what did and did not work.

2) Lose the routine.
Make time to read widely.
Move more quickly in your own life to find your creative impulse.
Attend a trade show or seminar about an unrelated industry.
Try spending a day in the life of a client.

3) Use the brains you hired.
“Give people the license to take risks and to fail often enough
to realize that they will not be punished for doing the right thing.”

4) Get cozy with customers.
“Your guests are going to tell you how to be successful.”

5) Share the load.
Get outside feedback and vett new concepts with partners.
Use student interns: they’re not afraid to tell you something is dumb.

6) Try to fail quickly.
Once you find a good idea, commit to it.

Read the full post here.


Lessons Tried?
What has worked for you in moving your business out of the box?


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