The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.


Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
Advertisements

0 Responses to “The Rise of Women in Social Networks”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • 7 Ways CEOs Should Engage on Social Media - Entrepreneur April 28, 2017
    Entrepreneur7 Ways CEOs Should Engage on Social MediaEntrepreneurIt's important for businesses to stay engaged on their social media accounts so they can respond quickly to negative feedback and keep customers happy. At my company, ConsumerAffairs, we have a team that monitors, engages with and posts content on our ...
  • Social Media Sex Scandal Rocks Albany High - CBS San Francisco Bay Area April 28, 2017
    CBS San Francisco Bay AreaSocial Media Sex Scandal Rocks Albany HighCBS San Francisco Bay AreaRosenbaum told parents that counseling services were being offered to students and recommended that they “take some time to have conversations with your children about the safe use of social media.” Albany Police Lt. John Geissberger confirmed to the ...and more » […]
  • Poll: Most teens have taken social media break - USA TODAY April 27, 2017
    USA TODAYPoll: Most teens have taken social media breakUSA TODAYNEW YORK (AP) — The common stereotype has teens glued to their phones 24-7. But nearly 60 percent of teens in the U.S. have actually taken a break from social media, the bulk of them even voluntarily, a new survey found. The poll from The Associated ...Grounding your kids from social media doesn […]
  • How social media has impacted MTSU athletics - The Daily News Journal April 28, 2017
    The Daily News JournalHow social media has impacted MTSU athleticsThe Daily News JournalSocial media has changed how fast information is disseminated throughout the world. From politicians to athletes, social media has its benefits when it comes to direct communication with people they may not see face-to-face. MTSU athletics has seen ...
  • The complete disaster of Fyre Festival played out on social media for all to see; 'NOT MY FAULT' says organizer Ja Rule - Washington Post April 28, 2017
    Washington PostThe complete disaster of Fyre Festival played out on social media for all to see; 'NOT MY FAULT' says organizer Ja RuleWashington PostOvernight, the festival said in a statement posted to social media that it had gotten off to an “unexpected start.” By Friday morning, the festival was “postponed.” And on Friday afternoon, Ja Rule twe […]
  • India: Kashmir social media ban criticised - BBC News April 28, 2017
    BBC NewsIndia: Kashmir social media ban criticisedBBC NewsAuthorities in Indian-administered Kashmir have announced a one-month ban on 22 social media services, including Facebook, Twitter and WhatsApp. The state government said the services were being misused by "anti-government elements" to incite ...Secret browsers to encrypted messages: How Kas […]

Follow Me

Paypal