The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.


Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
Advertisements

0 Responses to “The Rise of Women in Social Networks”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • #MissingDCGirls: how a seldom-discussed social issue became a social media flashpoint - Vox March 25, 2017
    Vox#MissingDCGirls: how a seldom-discussed social issue became a social media flashpointVoxNumerous factors have fueled this belief — including the police department's use of social media to circulate information about missing persons cases, questions about a potential link to human trafficking, and the historical lack of police and media ...Missing DC […]
  • Social media, celebrities, and transgender youth - CBS News March 25, 2017
    CBS NewsSocial media, celebrities, and transgender youthCBS NewsIt's no secret that today's teenagers rely heavily on social media for interaction with friends, celebrities, and more. Between Facebook, Instagram, Twitter, Snapchat, and the blogging site Tumblr, the younger generation has seemingly endless avenues ...and more »
  • In so many ways, users of social media improve our journalism - The Denver Post March 24, 2017
    The Denver PostIn so many ways, users of social media improve our journalismThe Denver PostOf late in these pages we've offered semi-regular themed editions that go beyond our normal presentation of several topical subjects. This Sunday we focus on social media's impact on politics and public policy. The rationale should be straightforward ...and m […]
  • Workshop focuses on social media - SaukValley.com March 25, 2017
    Workshop focuses on social mediaSaukValley.comIt will provide an introduction to the way social media can help nonprofit organizations and businesses. Those attending are asked to bring a smart phone, tablet, or laptop. Wi-Fi will be available. The cost is $10, which includes a meal. Call 815-835 ...
  • A simple guide to understanding social media bios - Hindustan Times March 25, 2017
    Hindustan TimesA simple guide to understanding social media biosHindustan TimesOnce upon a time, we were advised against judging a book by its cover. That rule doesn't apply in the social media-obsessed world of 2017. Covers have been replaced by bios, which are used to make the best/ worst first impressions. This week, we ...
  • The myriad effects of social media on the justice system - The Denver Post March 24, 2017
    The Denver PostThe myriad effects of social media on the justice systemThe Denver PostIn real time, the Parker PD used the social media device to communicate with a terrified community. Tweets about what they knew, who they were looking for, where they were looking, why the school had been locked down. I scrolled and refreshed over and ...

Follow Me

Paypal