The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.


Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

0 Responses to “The Rise of Women in Social Networks”



  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 34 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • Anatomy Of A Social Media Attack - Dark Reading August 23, 2016
    Dark ReadingAnatomy Of A Social Media AttackDark ReadingSocial media threats are at an all-time high, ranging from account hijacking to impersonation attacks, scams, and new ways of distributing malware and executing phishing attacks. Sophisticated attacks target organizations of all sizes. For example ...Become a social media guru with the Silicon Valley So […]
  • Tech Industry Says Homeland Security's Social Media Plan Is a Bad Idea - Fortune August 23, 2016
    FortuneTech Industry Says Homeland Security's Social Media Plan Is a Bad IdeaFortuneA proposal to collect travelers' social media information is under fire from tech companies and civil rights groups, which claim the scheme is half-baked and will lead to a loss of privacy. The plan, first floated months ago by Homeland Security, calls ...U.S. plan […]
  • These Social Media Tips Will Make You Rethink Recruiting - Entrepreneur August 23, 2016
    EntrepreneurThese Social Media Tips Will Make You Rethink RecruitingEntrepreneurIn a world connected by smartphones and social media, attracting and recruiting talent is constantly changing. Companies realize that merely posting an opening on leading job boards won't cut it anymore. They need to turn to their employees, who are ...and more »
  • Don't let social media open the door for thieves - MarketWatch August 23, 2016
    MarketWatchDon't let social media open the door for thievesMarketWatchI'm not a big fan of sharing any personal information on social media. I feel like it lets too many people into where I am and what I'm doing. For example, if I'm traveling I don't want it known that my home is empty. You never know who can see your ...
  • AP Investigation Turns Up Racist Social Media Posts Made By Trump Campaign Staffers - Fortune August 23, 2016
    FortuneAP Investigation Turns Up Racist Social Media Posts Made By Trump Campaign StaffersFortuneAn examination of the social media accounts of more than 50 people currently or previously employed with Donald Trump's presidential campaign has uncovered some disturbing posts suggesting racist and religious discrimination, The Associated Press ...AP revie […]
  • Manatee aims for social media coordination for disasters - Bradenton Herald August 23, 2016
    Bradenton HeraldManatee aims for social media coordination for disastersBradenton HeraldLeila E. Martini, who received a doctorate in public health from the University of South Florida and whose expertise is in monitoring and use of social media in emergency management in Florida, told about 40 community leaders Tuesday at the Manatee ...

Follow Me

Paypal


Follow

Get every new post delivered to your Inbox.

Join 34 other followers