Archive for November, 2009

Twitter better for real-time business intelligence

Recent analysis finds Twitter tweets a better real-time predictor for business intelligence.

Image by Ellen Weinstein for WSJ

This was recently reported in a Wall Street Journal article.

By monitoring the tweet “buzz”, researchers postulate that consumer behavior trends are tracked easier and quicker through Twitter’s keyword search function to help companies make accurate decisions on inventories.

Researchers analyzed emoticons 🙂  and 😦  on three movies as they were released and correlated them to the success of box office results.  After the first weekend’s peak, two of the movies’ tweet volumes sharply dropped which was consistent with the downward sales trends.

A hat tip to @kcperry1 for the article summary.

How are you using social media in your business?

Share your comment here.

Read the full Wall Street Journal article here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

5 Entrepreneurship Basics B-Schools Can Teach

Tim Berry, president and founder of Palo Alto Software, co-founder of Borland International, entrepreneur and serial blogger posts some good points on 5 Entrepreneurship Basics B-Schools Don’t Teach.

Most notably are “2. Right and Wrong” where he emphasizes the failure of business schools to impress ethics in business decision making and practice, and “3. Having a Life.”

Who teaches that it’s easier to find a new job, or build a new business, than a new spouse? Which class is that?

Berry presents solid points for today’s and tomorrow’s entrepreneurs and business leaders.
Read the full post here.

Should business schools be responsible
for the future of business culture?

Is the cornerstone of business is relationships? Do our business schools have a role and a responsibility in developing the landscape of the future business culture?

What do you think? Leave your comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Is success worth falling for?

How important is falling down and failure to developing future success?

In a previous post I shared how entrepreneurs and organizations explore enabling risk taking and even failure to foster innovation and creativity.

Recently, Guy Kawasaki showed how the 40-30-30 rule applies as well to business as it does to sports: 40% physical training, 30% technical skill and experience, and 30% willingness to take risks. The moral? If you haven’t had a good fall, you probably aren’t trying hard enough nor taking enough risks.

I find the upside to this rule in our potential to learn from our mistakes and the path that new learning can take. Falling down or failure can produce learning in the form of a new approach, an innovation upon a stagnant theme or a creative tact – all because we chose to push the envelope a little further and fell along the way.

Falling for Success

How have you or your business gained from a recent failure?
What are you doing to increase measurable risk taking away from routines?

Share your comments here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42


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