Recent analysis finds Twitter tweets a better real-time predictor for business intelligence.
This was recently reported in a Wall Street Journal article.
By monitoring the tweet “buzz”, researchers postulate that consumer behavior trends are tracked easier and quicker through Twitter’s keyword search function to help companies make accurate decisions on inventories.
Researchers analyzed emoticons 🙂 and 😦 on three movies as they were released and correlated them to the success of box office results. After the first weekend’s peak, two of the movies’ tweet volumes sharply dropped which was consistent with the downward sales trends.
A hat tip to @kcperry1 for the article summary.
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Read the full Wall Street Journal article here.