Archive for December, 2009

Love, trust and relationships in social media networks

I  was trolling my Facebook news stream when a friend posted this:

Vulnerability is the measure of our capacity to be wounded. Translated in terms of love, we’ll only love up to the point  that we are willing to be wounded.

Relationships 2.0

Love and vulnerability: what is the message here for my relationships?

What is more painful than a heart broken or the risk of loss being mortally wounded while having been vulnerable before another?

In online relationships, we want to develop a friendly rapport with followers, prospects, and clients. Though, our language can often occlude our true intentions for the sake of not wanting to wound ourselves appearing “unprofessional” or “weak.”

Hugh MacLeod – Gapingvoid: “the love never dies”

Hugh MacLeod: the love never dies - pen drawing art work

The opportunity, on the other hand, I find when I allow myself to openly be vulnerable with another. I find that my greatest return occurs when I share openly and directly. People appreciate it and most often reply in kind.

It’s frightening to know you are about to “share” something that feels personal or “needs” to be guarded. However, the times when I do so, the conversation in the relationship often changes completely with the friend or follower matching my candor and sincerity in return.

What happened?

When we share something that is knowingly shared as a vulnerability, an opportunity for a mutual, emotional conversation can occur without pretense nor hesitation, and meaning and appreciation can develop and be built upon. Read: trust.

Lessons from Camp David

Shortly after college, I worked as Assistant to the Dean at the School of Humanities at The Ohio State University. As assistant, I also had the privilege of opening, sorting, and prioritizing the Dean’s mail. One day a large book arrived with heavy weight brown paper tightly wrapped around it. I opened it. Inside was an autographed a picture of three men bent over a table writing. It was signed with three names of whose “Jimmy Carter” I recognized immediately.

I took it to the Dean, who said how the picture was from a booster of the School and was bound for the University Library. The picture was an original Camp David Accord Signing photograph as autographed by Presidents Carter, Menachem Begin of Israel and Anwar Sadat of Egypt. The negotiation of the Accord was intended to be only three days, but lasted 13 and xcame to an impasse.

On the last day, President Carter, at Begin’s request as a gift for his grandchildren, gave Begin autographed pictures of Carter. Begin slowly grew emotional reciting their signed names on each photo. Carter apparently also grew emotional watching Begin. The two men subsequently talked about their families, their grandchildren, war, and about the world they wanted to leave for their grandchildren. Afterwhich, Begin agreed to accept Carter’s draft letter of the Accord having communicated and found a mutual love and respect for something they both shared and cared deeply about.

There is no greater pain in life than that
of a broken heart. There is no great love
than that of one found in a friend.

Love as Social Object;
Trust as Social Result

What drew the Presidents together? The prospects to end war between their states. Their common social object was peace and the prospects to create it. The real beauty was what they found at the end of a political impasse: trust. They did business from a platform of a sincere mutual appreciation and respect for something shared: love; of  family, for humanity and in another’s mutual appreciation for that same shared value.

Yes, we may only love up to the point that we are willing to be wounded. Though better a wounded pride than a wounded heart. For there is no greater pain in life than that of a broken heart, and there is no greater love than one found in a friend.

Business 2.0 – Love 2.0

The key to most business is still relationships. At the center of that is still trust. Finding and making friends is the fuel to thriving in business.

For that “friend” in business is golden. You know, the one who refers your name or blog along down their social network because they love the way you (fill in the blank): blog; helped them; give industry tips; share market news; talk sports; or rant about politicians. Think of the parable of the lion who befriended and protected the mouse who pulled the thorn from the lion’s paw.

So who’s got your back?

Adding value in your social networks can seem like a fearful leap down a long endless chasm with no bottom nor positive return in sight. However, your good deeds shared in valued content builds trust.

The opportunities gained by sharing in your networks are many. It may come as the thumbs-up on Facebook, a return Comment of advice or direction on LinkedIn, or a direct solicitation for business. As Chris Brogan states, promote other people’s things before promoting yourself- 12 times more than we should promote ourselves.

7 Questions to Find Love in Business

So where is the love? Remember in business it starts with trust, not blind infatuation nor fanaticism.

In considering what fuels and grows your relationships for you, your product or business, ask yourself:

  1. How do we openly communicating to our online associates and friends?
  2. What level of yourself and your business do you share with readers, friends and contacts on your blog, in your work, in your social networks?
  3. How do we or our web tools promote discussion and enable or invite open collaboration?
  4. Am I openly sharing information to build trust with my audience, clients, relationships?
  5. How do we find common ground in our social media relationships upon which to build trust?
  6. What value do I bring to my relationships?
  7. How often do we communicate, emulate and share value in our social network relationships?

Trust is not a regular appearance in a Twitter channel or a persistent flow of content down a Facebook Fan Page. Your relationships want a frank rapport and your meaningful participation.

Trust in today’s business 2.0 will be exhibited and measured by your relationships’ word-of-mouth promotions, social promotions, referrals, and wearing your brand as their avatar.

What better way to say, “I ♥ you.”

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Vulnerability is the measure of our capacity to be wounded. Translated in terms of love, we’ll only love up to the point that we are willing to be wounded.

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Change, adaptability and alignment at the fore of business survival

Is change and unpredictability the new normal?

McKinsey Quarterly’s Allen Webb discusses what has and hasn’t changed this past year with Chief Strategy Officers Rik Geiersbach of Boeing, Peter Jueptner of Estée Lauder, Peter Pintar of Smith International, and Niki Manby of Visa.

Navigating New NormalClick the image to see the video.

So is there a new normal?
Seems like shorter planning cycles and structural adaptability are central to surviving what used to be a predictable market.

Here are some key take-aways from the discussion:

Niki Manby, CSO – Visa.

  • You want to be nimble.
  • The word we have to pair with that is alignment. You have to make sure your corporate processes and structure you have in place are in line with where you want to go strategically.

Peter Joeptner, CSO – Estee Lauder.

  • From a global perspective, the new normal in the North American is normal.
  • We stopped predicting growth rates. Its very difficult to predict how much the market can grow. It’s impossible to predict here in the downturn.
  • Adaptability is front and center [in running your company]. Now we are changing quarterly and adjusting quarterly.
  • Alignment in the company around the leadership of the company is critically important.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Online Holiday Spending Hits $16 Billion; Social Media Influence Grows

via TechCrunch.

The numbers are all positive from a recent comScore report.

Man making online purchase
  • $16 Billion spent online to-date
  • 28 percent of shoppers claimed social
    media influenced their purchases.
  • 13 percent were most commonly influenced
    by consumer-generated product reviews
  • 7 percent took advantage of deals and offers
    advertised on Facebook Fan Pages

The numbers are positive and so seems the online
buyer with the value they get online.

How are you using social media
to tap the online buyer?

Social Media’s influence continues to grow in influence as the online consumer seek information from trusted sources. Word of mouth and social media sites where it lies in aggregate as consumer generated reviews are proving to be an invaluable in the online buyer’s decision making process.

How have you implemented social media in your sales and marketing plans?

Leave you comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google moves close to instant knowledge search

Google will now provide streaming updates from social networking sites as real-time search as posted on the Editor’s Weblog.

“With this new archive of the past, it becomes much easier to get modern opinions, current statistics and data, and instant feedback…”

Death of Mass Media or Birth of Online Knowledge?

This continues to put pressure on where and how we acquire news, information and knowledge.

Google continues to push the envelop, to redefine the competitive world of online search technology as the leader in knowledge dissemination, acquisition and archival, pushing mass media producers to more quickly reinvent their businesses if they are to survive.

Read the full post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

To succeed in life what one thing would you do?

via Holy Kaw!

Success defined is always an attractive proposition.

Holy Kaw blogs on Peter Bergman’s quest and attainment of success in To succeed in life, you need just one thing.

Bergman cites that to achieve success we need to identify the task that carries the greatest influcence toward achieving our goal and to focus everything passionately upon it.

Identifying the strategic critical element to achieve success is the key to this equation.

Good advice for entrepreneurs and small business persons seeking to grow their business.

Read Bergman’s full post here.

MusicMonday spurs Holiday memories of a Sleigh Ride

Two draft horse stand in winter snow field with sleigh bells around neck and sleigh behind.

Courtesy of Cosmogarden on Flickr.

Draft horses crunching-
winter sparkles between breaths;
sleigh bells, hay bales, we.

I played the string bass in the high school symphony orchestra.

My favorite performance piece was Gustav Holst‘s “The Planets.” It took three-and-one-half hours to perform.  However, Christmas and the Holiday Season were altogether different. That’s when I forgot all about the sonorous profundity of the classics and embraced the quaint, the frolicking and memorable.

Leroy Anderson

My favorite Holiday piece was Leroy Anderson’s Sleigh Ride. The melody catchy and bright. There was nothing like the clack of the of horse hoofs and the sound of the sleigh bells jingling to awaken tales of winters past.

One afternoon while the orchestra was rehearsing for the seasonal School Holiday Assembly, the second violins and violas lost tempo. Actually, they stopped playing. Mrs. Allen, our Conductor, was stopped in amazement. She was just about to reprimand them for faltering when someone pointed to the empyt auditorium seats.

The woman bundled in the heavy wool coat stood midway down the aisle. She apologized for disrupting our rehearsal and as quickly said that she had never heard a lovelier rendition of her father’s song.

The baton dropped.

She told us how he would sing or rather hum the tunes to her when she was young. I have since forgoten why she said she was at our school, but to know you were playing your heart’s desire before the composer’s daughter was a deeply emotional moment.

Music Monday: “Sleigh Ride”

This MusicMonday, Twitter‘s Daily Question asked, “my favorite holiday song is…”
What’s yours? Share here.

Visit the Leroy Anderson official website  here.
Photo courtesy of Cosmogarden, “Jingle Bells”.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google Public DNS to make web safer and faster

Google Public DNS

Google recently announced the release of their Public DNS on the internet.

This new service will enable a faster browsing experience, by enhancing DNS speed but also improve security and validity of results according to Prem Ramaswami, of Google’s Public DNS Team.

The setting changes for my own PCs were quick and easy to follow. Though they do come with a few technical caveats.

To learn more on Google’s Public DNS, read the full post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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