Measuring ROI (return on investment) in Social Media has been elusive for many.
Just what are our measurable returns: friends? followers? customers? conversions? revenues?
In his post, Brian Solis focuses the CMO community and all of us on the bottom line:
…revenue is only one form of metrics we can introduce, but defining the “R” in ROI is where we need to focus as it relates to our business goals and performance indicators specifically.
Fire! Ready, aim…
The fact is that social media’s business value remains “elusive” to many corporate marketers is a factor “of not tying activity to an end game, the ability to know what it is we want to measure before we engage.” I couldn’t agree more.
Read the full post at Social Media Today.