Archive for February, 2010

The Key to Measuring Social Media ROI: Driving Activities from Goals and Objectives

Measuring ROI (return on investment) in Social Media has been elusive for many.

Just what are our measurable returns: friends? followers? customers? conversions? revenues?

In his post, Brian Solis focuses the CMO community and all of us on the bottom line:

…revenue is only one form of metrics we can introduce, but defining the “R” in ROI is where we need to focus as it relates to our business goals and performance indicators specifically.

Fire! Ready, aim…

The fact is that social media’s business value remains “elusive” to many corporate marketers is a factor “of not tying activity to an end game, the ability to know what it is we want to measure before we engage.” I couldn’t agree more.

Read the full post at Social Media Today.

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Twitter reaches 600 tweets per second: 50MM per Day!


Twitter has grown at an astonishing annual rate of over 1,000 percent each year from 2008-2010.

The social network’s short messaging service now post (or boasts) a whopping 600 messages per second. That’s 50MM messages per day.

Social Media Search for Real Time Results

50 million daily tweets coupled with an annual growth rate over 1000% (Twitter) is a lot of social cheddar for businesses, not to mention for Twitter.

Google and Bing and other search companies get it. They are indexing this real time social information in their results.

The real question is how are major corporations and small businesses adapting their marketing strategies towards these social media channels?

Senators Kerry & Lugar Introduce the Startup Visa Act

Senators John Kerry & Richard Lugar introduced the Startup Visa Act in Washington, DC.

The act proposes to drive job creation in the US and increase American global competitiveness, as reported here.

Read the Full text of The Startup Visa Act.

Photo via StartupVisa.com.

Senators Kerry & Lugar Introduce the Startup Visa Act in Washington, DC « More Startups. More Jobs.

Senators Kerry & Lugar introduced the Startup Visa Act in Washington, DC yesterday. T

he act proposes to drive job creation in the US and increase American global competitiveness, as reported here.

Photo via StartupVisa.com.

via Senators Kerry & Lugar Introduce the Startup Visa Act in Washington, DC « More Startups. More Jobs..

His Holiness The Dalai Lama Joins the Social Media Conversation on Twitter

Dalai Lama Joins Twitter

His Holiness The Dalai Lama joined Twitter this week and his account is growing fast.  Now he updates more than just spiritual followers with his debut into the social media conversation.

More importantly, the account is verified to assure would be skeptics that it is really his account.

See His tweets on Twitter here.

Just added the Social Vibe widget to Support #Haiti Victims

Just added the Social Vibe widget to our blog.

Social Cause Widget

Check out Social Vibes website here.

iPhone App Mashes FourSquare with Real Estate: Helps Home Buyers Get Local

This real estate company integrates the popular FourSquare app into its own iPhone app to enable home seekers with a heads up on the local scene.

Agent Genius - Corcoran iPhone app

See the full post here.

Image via Agent Genius.

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