Wondering how corporate brands are embracing social media?
[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
– Frank Cooper, PepsiCo
Emulating Social Change Groups:
Partnerships for Community Good
This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.
Thinking different yet?
It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.
How do you use social media to engage consumers?
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