Will the cable revolution be televised?
This Tekrati post suggests that over two-thirds of pay television subscribers would be willing to switch providers if offered a discount.
The value-for-money result was perhaps the most important
finding of this study. It underscores a trend we have been seeing
for the past 18 months: a growing number of customers are
beginning to question the value of a “traditional” pay TV
subscription in light of expanded “over-the-top” offerings,
such as Hulu and Netflix.
– Ben Piper, Director, Strategy Analytics Multiplay Market Dynamics
Consumer Loyalty: Low, Tenuous
- 67% of subscribers reported overall satisfaction.
- Fewer than 22% of subscribers felt they were getting “value for money” that exceeded expectations.
Similar to a previous post on telephone providers, this could be a disruptive signal for Telco TV/IPTV providers. With mounting pressures from free internet platforms of Youtube, Hulu and paid sites like Netflix, Telco TV/IPTV could face a mounting downward trend in subscriberships.