Adult social networking is up.
Teen blogging is down.
A recent Pew Research Center study on the “Social Media & Mobile Internet Use Among Teens and Young Adults ” presents many positive trends amongst the apparent downturn in teen and youth blogging.
- Internet use is near ubiquitous
74% of all adults ages 18 and older go online.
93% of teens ages 12-17
93% of young adults ages 18-29
- Adult blogging remains steady
One-in-ten (1/10) of online adults maintains a blog or journal.
While teen blogging is down 28% and commenting down 24% since 2006.
- Both teen and adult use of social networking sites increased significantly:
47% of online adults use social networking sites, up 10% from Nov. ’08
72% of online users age 18-29 use social networking sites
40% of online users age 30+ use social networking sites
- Facebook is the most commonly used social network among adults.
Adult usage on social networking sites:
73% have a profile on Facebook
48% have a profile on MySpace
14% have a profile on LinkedIn.
- Teens are not using Twitter in large numbers.
Read the full report here.