$104BN Company, Siemens Sets the Bar on Social Media Implementation

In addressing the “quality gap” in social media content across the web, Siemens, the $104BN German corporation, demonstrates how it has embraced the meaning of social media throughout its corporate structure in this post.

Siemens sets the bar on social media implementation
where it can not only be reached, but better seen
for many companies to now understand.

3 Key Corporate Social Media Values: Siemens

  • Open Corporate Culture

    “[W]e have set up an environment that encourages employees
    to explore using social media in their work very early on.”

    • Transparency

    “Because Siemens can see how its spotlight on certain “off-line”
    events… has achieved near real-time results through working
    with bloggers and online journalists, the understanding of
    the value of social media is increasing throughout the company.”

    “One of the things that Siemens is teaching us is the degree
    to which we can be an honest broker between bloggers, whom
    they increasingly recognize as important to their communications
    outreach, and their senior staff.”

    • Quality, Trusted Authority

    “Siemens is more concerned than most companies with blogger
    ethics, and in putting together our plan to both create a branded
    presence at Cop15, and to create quality and authority in our
    on-site reporting…”

    Corporate Social Media Leadership

    Concurrent to a previous post, simply embracing social media is not the goal. Aligning it to your company goals and objectives, and implementing it openly throughout your organization along those goals, is.

    The remaining corporate challenge is producing quality content. The question is posed, “In what ways can trusted “outside” brands or individuals with strong reputations convey quality more quickly?

    Read the full post at Social Media Today.

    Advertisements

    1 Response to “$104BN Company, Siemens Sets the Bar on Social Media Implementation”


    1. 1 Mobile Marketing Leadership Bonus March 2, 2010 at 4:23 pm

      Nice Post. I’ll check for update soon on this forum from my site to get more traffic in my Amazing life.


    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s




    Subscribe

    AddThis Feed Button

    Enter your email address to subscribe to this blog and receive notifications of new posts by email.

    Join 33 other followers

    My Tweets

    Social Minded

    RSS Social Media in the News

    • Chelsea apologise to Chinese people over Kenedy social media posts - ESPN FC July 23, 2017
      ESPN FCChelsea apologise to Chinese people over Kenedy social media postsESPN FCIn response, Chelsea issued a bilingual statement on their official website on Sunday titled "Chelsea Football Club apology to Chinese people for player's offensive social media posts" in which the club said the 21-year-old winger had been "strongly ...Chelsea […]
    • Protect your privacy and ward off trolls on social media - Popular Science July 23, 2017
      Popular ScienceProtect your privacy and ward off trolls on social mediaPopular ScienceOn social media, you get to catch up with old friends, make new connections, and coo over cute baby photos. Although you're supposed to enjoy these visits to Facebook, Twitter, and Instagram, a persistent commenter or obnoxious "friend" can ruin your ...
    • Drowning case teaches lesson about social media's impact on society - USA TODAY July 22, 2017
      USA TODAYDrowning case teaches lesson about social media's impact on societyUSA TODAY"This was over-the-top serious," said Ann Perrin, chief of the Juvenile Division at the State Attorney's Office that includes Brevard and Seminole counties, in reference to the teens' actions and the video, which was posted on social media. "I, […]
    • new social media apps you need on your phone - CNBC.com - CNBC July 22, 2017
      CNBCnew social media apps you need on your phone - CNBC.comCNBCCNBC test ran these new apps, which includes an AI-assistant for your pictures, to find out which ones are worth the space on your phone.and more »
    • CCSD survey reveals split on use of social media, texting - Las Vegas Review-Journal July 23, 2017
      Las Vegas Review-JournalCCSD survey reveals split on use of social media, textingLas Vegas Review-JournalBased on 1,666 responses to a survey released this week on the district's proposed policy on use of social media and other forms of electronic communication that question continues to divide public opinion. The survey, part of an effort to crack down […]
    • Snapchat or Instagram Stories: What's a social media influencer to do? - CNBC July 22, 2017
      CNBCSnapchat or Instagram Stories: What's a social media influencer to do?CNBCSocial media influencers are struggling to juggle Snapchat and Instagram's story feature, prompting many to go all on one just one.and more »

    Follow Me

    Paypal