In addressing the “quality gap” in social media content across the web, Siemens, the $104BN German corporation, demonstrates how it has embraced the meaning of social media throughout its corporate structure in this post.
Siemens sets the bar on social media implementation
where it can not only be reached, but better seen
for many companies to now understand.
3 Key Corporate Social Media Values: Siemens
- Open Corporate Culture
“[W]e have set up an environment that encourages employees
to explore using social media in their work very early on.”
“Because Siemens can see how its spotlight on certain “off-line”
events… has achieved near real-time results through working
with bloggers and online journalists, the understanding of
the value of social media is increasing throughout the company.”
“One of the things that Siemens is teaching us is the degree
to which we can be an honest broker between bloggers, whom
they increasingly recognize as important to their communications
outreach, and their senior staff.”
- Quality, Trusted Authority
“Siemens is more concerned than most companies with blogger
ethics, and in putting together our plan to both create a branded
presence at Cop15, and to create quality and authority in our
Corporate Social Media Leadership
Concurrent to a previous post, simply embracing social media is not the goal. Aligning it to your company goals and objectives, and implementing it openly throughout your organization along those goals, is.
The remaining corporate challenge is producing quality content. The question is posed, “In what ways can trusted “outside” brands or individuals with strong reputations convey quality more quickly?
Read the full post at Social Media Today.