Using Youtube to extend your marketing or career? Lessons from Justin Bieber

Have you seen Justin Bierber perform?Justin-Bieber-My-World

Justin became an social media sensation when his YouTube videos were discovered by his now manager.

He built his pop music career and brand with his soulful singing on his Youtube channel, thanks to his adoring mother who captured and shared her son’s talent on video.

Now he’s the number 1 subscribed to and watched video channel in Canada on Youtube and #25 video blogger worldwide.

4 Lessons on creating your videos

Here are 3 take-aways to remember when publishing your content:

  1. Perform.
    Have something you do well? Capture it on video and share it.
  2. Add links.
    Add website links for viewers to learn more, discover collateral interest, your blog, website, Twitter profile.
  3. Liner notes.
    Tell your story about what inspired your video, what people can learn from or do with it.
  4. @Mention someone.
    Be it Twitter hash tag or @ replies or giving props to a blog post or colleague that inspired you, create your content and include their name in the title. Its one way to share the love and say “thanks.”

How are you publishing your content to extend your marketing reach or to achieve your career dreams?

Visit Justin’s video channel here.

Get started! Post your own videos here.

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1 Response to “Using Youtube to extend your marketing or career? Lessons from Justin Bieber”


  1. 1 krasimir miroslavov July 27, 2010 at 3:51 am

    asam tvoi fen


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