Forbes’ gives good insight on consumer’s behaviour relative to ad consumption in a streaming environment.
“[T]he “destination Web era” (where we browse from site to site)
is over. Today, more of us are consuming content in stream form.
If you’re not in the stream when a tweet hits, you’re likely to miss it.
With this new program, advertisers can now pay to get around this –
which is significant – and target their tweets accordingly.”
Read the full interview here.
Monitor Twitter’s ad platform buzz here.
Read Twitter’s Blog post here.