Twitter’s new ad platform resonates with buzz and value: Steve Rubel, Forbes, Twitter

Twitter releases new ad platform. Image courtesy of Webrulon.com

Seems everyone is talking about the social media darling, Twitter and its ad platform newly released this week.

Digerati, Steve Rubel, SVP, Director of Insights for Edelman Digital unearths some insights on the prospective value and impact of Twitter’s ad platform in an interview with Forbes.com.

Forbes’ gives good insight on consumer’s behaviour relative to ad consumption in a streaming environment.

“[T]he “destination Web era” (where we browse from site to site)
is over. Today, more of us are consuming content in stream form.
If you’re not in the stream when a tweet hits, you’re likely to miss it.
With this new program, advertisers can now pay to get around this –
which is significant – and target their tweets accordingly.”

Read the full interview here.

Monitor Twitter’s ad platform buzz here.

Read Twitter’s Blog post here.

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