Flowtown: Marketer’s dream, Web User’s scare

Geo tagging, open commenting, public profiles: but where is all your online information is going?

Flowtown created an email marketing service that mines your email database and collects their public information from across the web.

The result is a marketer’s dream. Create more targeted email campaigns from more detailed demographic information

For users? Well… caveat emptor. Let the web user beware.

If you are joining social websites and communities or commenting across the web, then your data is out there.

Bruce Houghton sums it up in his post.

It all sounds a little bit like invasion of privacy
until you remember that every bit of
information that Flowtown gathers was
knowingly posted by the user on the social web.

Not the most comforting statement. The point above is half made.

It’s not that it “sounds” like an invasion of privacy it is a violation of a user’s privacy for they did not voluntarily consent to have their social profile information to be used in this manner. Users in email marketer’s email lists did not “opt in” to allow their their social network information to be used.

So clearly web users would feel uncomfortable or violated, and even marketers commenting on the post “feel” uncomfortable knowing their information is being used without their consent.

So what privacy rights do web users have over who uses your information? Houghton is right- none.

If you do not check your privacy and personal settings in social web services to “opt out” of certain options that publicize your profile information or list you in web searches, then you by default have allowed these services to do so.

Advertisements

1 Response to “Flowtown: Marketer’s dream, Web User’s scare”


  1. 1 Dan Martell May 2, 2010 at 12:22 pm

    Amos,

    The internet is at an inflection point when it comes to users and their data. Were very sensitive to any user that feel uncomfortable with our service and provide a global opt-out so that non of our customers can retrieve their data.

    As you mentioned – all we provide is essentially an efficient google search and aggregation process .. it’s all public data that shows up in search results that can be used by anyone to leverage in marketing campaigns if they choose too.

    I appreciate the post and continuing the conversation.

    @danmartell
    Co-Founder
    Flowtown


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

RSS Social Media in the News

  • Facebook totally dominates the list of most popular social media apps - Business Insider July 27, 2017
    Business InsiderFacebook totally dominates the list of most popular social media appsBusiness InsiderThat Facebook rules over these specific types of apps is significant, because social media platforms are particularly powerful for advertisers that want to target people's interests as precisely as possible. Not surprisingly, putting ads in front of ...a […]
  • Anthony Scaramucci outburst prompts huge reaction on social media - The Guardian July 28, 2017
    The GuardianAnthony Scaramucci outburst prompts huge reaction on social mediaThe GuardianAnthony Scaramucci's foul-mouthed rant against his White House colleagues has provided a field day for wags and wits on social media. Anthony Scaramucci: who is new White House communications director? Read more. Donald Trump's new ...New White House coms direc […]
  • Family's Terror Lawsuit Against Social Media Giants Goes Before ... - NBC Bay Area July 28, 2017
    NBC Bay AreaFamily's Terror Lawsuit Against Social Media Giants Goes Before ...NBC Bay AreaThe family of a young woman killed in a Paris terror attack two years ago is accusing social media of helping fuel such attacks in what could be a ...and more »
  • Trent Reznor ponders social media, tech execs as rock stars - CNET July 28, 2017
    CNETTrent Reznor ponders social media, tech execs as rock starsCNETIn a recent interview with Vulture, Apple Music exec and Nine Inch Nails frontman Trent Reznor had a word or two to say about music stars with vast social media presences. He admitted that seeing some stars so open and active on social media has ...and more »
  • How To Avoid Making A Dick (Pic) Of Yourself On Social Media - Huffington Post Australia July 28, 2017
    Huffington Post AustraliaHow To Avoid Making A Dick (Pic) Of Yourself On Social MediaHuffington Post AustraliaManaging your own social media is an important skill in the world we now live in. The easiest way to look well, crazy, is to manage it badly. No-one ever gets it right all of the time, not even politicians. Managing your social media can be like tryi […]
  • Fact Check: Rumored crime statistics in Redding circle social media - KRCRTV.COM July 28, 2017
    KRCRTV.COMFact Check: Rumored crime statistics in Redding circle social mediaKRCRTV.COMREDDING, Calif. - Fake news has been a part of daily conversation across the United States for some time, especially on social media. Often times, part of that includes statistics that circulate without any fact-checking, perspective, or citing of sources.

Follow Me

Paypal