Amazon Sees Individuals as the Future of Publishing

Jeff Bezos

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What is a book? What is a publisher?
Fortune Magazine interviews Amazon Founder Jeff Bezos.
Like many entrepreneurs, Jeff Bezos gets his inspiration in the shower.
Fortune Magazine recently interviewed the Amazon founder on the direction of publishing and Amazon’s Kindle: the portable electronic book reader.
The showers seem to work. Amazon’s profit is up 68% ($299 million) from a year ago, and the online publisher accounted for about 80% of all electronic book sales last year in 2009.
So what is the future of content sales for the sales giant, Amazon?
Bezos says its building a more flexible company that’s always experimenting to stay customer-centric. He holds the same idea for the future of content consumption in asking the question of “what is a book?” His answer is, the book itself is the narrative. Narrative is “the thing that people create.” Not the ink, paper or binding; the content.

The Future of Publishing

Thus, Bezos looks to harnes Amazon’s future around content creation and distributed consumption.
“What you’re going to see [in the future] is a share shift from one group of publishers to this other group of publishers.”

What will be Amazon’s Killer App?

Its clear that Bezos sees it as facilitating the tipping point when the multitude of individual publishers using low cost, free self-publishing services like Blurb, Lulu, Scribd, or Amazon’s own CreateSpace, offering lower prices, will tip the publishing market power to drive more consumers.
More publishers, lower cost of production, lower prices. Bezos may have his finger on the pulse of the future of publishing and who will be the future publishers.
Read the full post here.
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