Social media has played a pivotal role in engaging and educating the public as well as monitoring and mobilizing reponse in the wake of the BP oil spill.
Whether or not you believe that social media has become the message, our use of social media has played a crucial and beneficial role in the public response, mobilization, continued education on the Gulf Coast event status and impact, and subsequent advocacy to change or ameliorate to avoid future such incidences.
- Blogging early warnings of tar ball appearance and proliferation
- Personal accounts and sea life impact.
- Twitter communities seeking solutions.
- Promoting the positive.
- Organizing and mobilizing the response.
- Creating a global, community discussion.
- Advisory environmental health impact reporting.
- Corporate responsibility and corporate support.
- Video news and the business market impacts.
- Mass media blogging for solutions.
- Entertainment social media fundraising.
Is the Media the Message?
The message here is that social media is the preferred mode of communication of the day. It is the way we choose to connect one another and relate to our environment, and in this case to save it..
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