Companies are finding that blogs fill a specific niche
that other forms of social media do not.
– Paul Verna, eMarketer Senior Analyst.
Social media marketing for companies is gaining traction and yielding business results.
A recent study on eMarketer shows corporate blogging to rise by 43% by 2012.
Most notable is the increase in companies marketing with a public facing blog. Up 1 in 3 (34%) in 2010, which is up from 1 in 4 (25%) in 2008.
Business value to companies in using blogs: for lead generation; as a traffic driver; for customer service.
How are you using your company blog?
Read the story on eMarketer.
- Steady Gains In Blogging By Marketers (socialmediabiz.com)
- Are Marketers Struggling to Keep Up with Social Trends? – eMarketer [del.icio.us] (emarketer.com)
- Business Blogging on the Rise (smallbusinesssem.com)