Archive for September, 2010

3 Trends Driving Our Disruptive Times: Eric Schmidt: TechCrunch Disrupt [video]

Eric Schmidt, CEO of Google keynotes at TechCrunch Disrupt in San Francisco.

Schmidt believes that we are helping computers to help us do things better.

Here are the key points of what he said:

“The use of computers can makes us all have better,
more productive, fun, more entertaining lives.”

3 Trends Driving the Disruptive Times We Live in Today:
  1. Smart Phones: Will surpass PC sales in 2 years.
  2. Pervasive Connectivity:  Always online is a way of life.
  3. Cloud Computing: Provides new services that make life work better

TechCrunch Disrupt is a three-day conference and startup competition on today’s technology changes and their future implications.

Watch the rest of the keynote.
Watch full coverage of TechCrunch Disrupt.

Eric Schmidt, Google CEO, gives keynote at TechCrunch Disrupt

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.

Will Facebook become the next EBay or WalMart?

Delta-Facebook-Page

“It’s inevitable that e-commerce and Facebook
will overlap or collide.”

– Scott Wingo, Chief Executive of ChannelAdvisor Corp.

Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.

Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?

Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.

– ForSee Results

Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.

But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.

Not Buying the F-Word

Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”

Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.

What do you think?

Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – — – – – –

Read the Wall Street Journal article. Also reprinted here.

Zuckerberg Portrayal “dour” in The Social Network

The Social Network - a Sony Pictures Film

Sony Pictures

Waiting to see “The Social Network“?

This reviewer sums it up.

…it’s just too hard to look at a movie like this right now
with 20-20 hindsight as we’re all still living it.

Really?

“The Social Network” is a film written by Aaron Sorkin, creator of The West Wing, and directed by David Fincher, that seeks to portray the birth and development of the social network, Facebook, along with its founder, Mark Zuckerberg.

More like “damage control,” this review does more to try to kill the messengers’ credibility, Sorkin and Fincher, and hold a torch to the herculean trials of Facebook’s founder than in taking a hard look at the film’s creative presentation of historical information as social commentary.

Time to get a ticket.

What’s your review?
Have you seen The Social Network? Comment here.

Read the full review.

60 Minutes Goes Social with YouTube Media Channel Partnership

60 Minutes YouTube Channel
60 Minutes Goes Social on YouTube;
Solicits viewer video feedback on program stories.

“Ask 60 Minutes”

Looking to “start a conversation,” broadcast media program “60 Minutes” makes its move to embrace social media and user-generated content via a new YouTube Channel and partnership called “Ask ’60 Minutes'”. The new channel opens up the news giant to user feedback where you can engage directly with “60 minutes” correspondents. If lucky enough, they will post your video on their show.

Surely may not be as ground breaking as Rocketboom, but will user-generated content change the way broadcast news generates and produces newsworthy content? And more importantly, in our desire to consume it?

I guess we’ll have to tune in to watch the story unfold.

Get Your 60 Seconds of Fame

Go to the “60 Minutes” YouTube channel to upload a 60-second video with your thoughts, as well as vote on others responses.

Resources

Read more on YouTube’s blog.
Visit “60 Minutes’ “YouTube channel.

Vodpod videos no longer available.

60 Minutes – Viewer Opinions – On YouTube, posted with vodpod

Facebook is down? Whoa!

A picture worth a thousand words… or dis-likes.

Facebook the social network giant went down today

Facebook Goes Down – Again

It’s not just your computer.

Seems the Facebook servers were down again today. Reports across the web confirm the social networking service was offline.

Facebook’s tweet confirmed it. You can also get real-time Facebook status updates at Downrightnow.

Since this is the second time in two days, the social network giant might need to get its own version of the fail whale.

Facebook servers are down

Related posts

Are You Getting Paid to Tweet?

Monetizing Social Media Activities

Social Media Publishers Making Money

Monetizing your social media content like your tweets or fan page content is paying off.

According to a recent survey, over one-half (56%) of social media content publishers, including Twitter users and bloggers, report having monetized their social media activities.

Although the IZEA survey finding that 88.3% of social media publishers monetize social media seems somewhat high,  they also find some interesting data.

  • Twitter users earn 298% more for their blogs than non-twitter users in social media sponsorship.
  • Most common venues for sponsored social media activity:
    • Blog posts (64.3%)
    • Twitter updates (44.5%)
  • 52.3% of social content publishers have received direct material compensation for their social content.

Learn more about social media.

Read the full post here.


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