Will Future CEOs be Social?

Mark Cuban at the Web 2.0 conference 2005.

Mark Cuban, Chairman HDnet - via Wikipedia

As younger CEOs replace older ones, news consumption habits
change and social media continues its trend towards ubiquity.

What will our companies look like tomorrow?
How will future CEOs reflect today’s younger more social culture?

The following summarizes key points of Mashable’s great post on how future CEOs will use social media.

Can Today’s CEO be Social?

What’s the big deal? This is simply another medium for me to
listen to my customers, and talk to my customers.

Bill Marriott, Chairman, CEO of Marriott Int’l, talking about blogging

The CEO Today
George Colony of Forrester Research claims there we need a new model of social participation to facilitate the demands of today’s CEOs, citing that today.

  • Most of today’s CEOs are not social.
  • None of the CEOs of Fortune Magazine’s top 100 global corporations have a social profile
  • CEOs fear the risk of litigation
  • CEOs say they don’t have the time to be on social networks

Social Media combines huge scale (tons of people talking)
with massive granularity (ability to dig deep into one response).

– Seth Priebatsc, CEO (21y/o) SCVNGR

Photo of Craig Newmark.

Craig Newmark, CEO Craigslist - via Wikipedia

Seeing Social Media as an Opportunity

Transparency and authenticity are two important factors in our work
and social media allows us to amplify both in a significant way.

– LIVESTRONG CEO, Doug Ulman

CEOs considering using social media – Forrester’s CEO, George Colony.

  1. Target the right audience
  2. Define a clear reason to be social
  3. Set up social expectations
  4. Choose the right platform(s).

Embrace the Third Way
CEOs will lower internal organizational barriers so that it can engage the public at every level directly in achieving shared outcomes.

Mark Cuban, CEO, Twitter Profile

Recruiting and Scouting
CEOs will scout out the competition and search for potential acquires via social media properties.

Social Measurement and Monitoring
In the future, every CEO will have a social media dashboard.

Does your CEO use social media? Tell us here.

9 CEO / Top Exec Blogs to Know

Craig Newmark, CEO Craigslist
Bill Marriott, CEO Marriott Int’l
George F. Colony, CEO of Forrester Research
Richard Edelman, CEO Edelman PR
Guy Kawasaki, Managing Director Garage Tech Ventures
Ev Willliams, CEO Twitter
Tony Hsieh, CEO Zappos
Mark Cuban, Owner Dallas Mavericks / Chairman HDnet
Jonathan Schwartz, CEO, Sun Microsystems

Read the full Mashable post here.

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2 Responses to “Will Future CEOs be Social?”


  1. 1 Tom Aikins September 1, 2010 at 11:02 pm

    Very interesting question but as change is the only constant in the world then I can, I think, safely predict that future CEOs willbe a much different breed than their predecessors.

    • 2 amoswhite3 September 4, 2010 at 2:16 am

      Tom, yes. I agree future CEOs will be different when considering “time” and the theory of change. And based on today’s utilization and proliferation of mobile communication tools and web based devices, amount of hours spent on social networking site consumption – I would think the difference would be their sociality.


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