“It’s inevitable that e-commerce and Facebook
will overlap or collide.”
– Scott Wingo, Chief Executive of ChannelAdvisor Corp.
Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.
Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?
Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.
– ForSee Results
Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.
But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.
Not Buying the F-Word
Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”
Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.
What do you think?
Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.
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- Facebook poised to explode as retail tool (holykaw.alltop.com)
- 2 Million Sites Have Added Facebook’s Social Plugins Since f8 (webpronews.com)
- Study Shows Facebook’s Retail Appeal (marketingpilgrim.com)
- Social Commerce Becoming Socially Acceptable (webguild.org)
- Delta Air Lines Opens First Social Commerce Channel on Facebook with Alvenda (eon.businesswire.com)