Google speeds up the web – Bit by bit

Google releases WebP, a new image file format to speed up the web.

Google WebP the new image format

Taking their initiative to the streets on the superinformation highway, Google announced the release of WebP, a new image format that will “significantly reduce the byte size of photos on the web, allowing web sites to load faster than before.”

Google WebP new image format

Images via Google
Serious About SEO and Web Optimization

In its announcement, Google layed out its steps to introduce its suite of tools to help site owners speed up their websites and build new apps that offer greater optimization to all elements affecting page load times and thus, to speed up the user’s experience with a quicker, faster internet.

Google’s speed set of tools includes:

  • WebP image format and file conversion tool
  • Speed Tracer a Chrome extension that helps
    identify and fix performance problems
    in web applications.
  • Page Speed, a Firefox extension to evaluate
    web page performance.
Read more on Google’s WebP format.

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