Rupert Murdoch Convinced Newspapers are Dead: Sees iPad as “The Message”

iPad Display Item

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The iPad Is “The Message”

It’s all about media in the media…

The internet and social media disruption to former “traditional media” formats became ever more distinct as Rupert Murdoch announced his iPad Newspaper.

Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper. Yep, that’s iPad centric; to include all forms of tablet computers for its future news presentation and distribution.

Today more than 65 percent of Fortune 500 companies
are deploying or piloting the iPad.    -Apple Inc.

Seems Murdoch is advancing what will soon become more commonplace in both enterprise and consumer trends.

iPad: An Enterprise and Social Game Changer

Calling Apple’s iPad “an exception” and “more than just the latest consumer gadget,” Gartner Research recently sent a clarion call world wide to CEOs and business enterprises. Gartner called for CEOs to get directly involved in specific technology device decisions with their CIOs based on the iPad’s disruptive potential for business. Recent news posts cite that change is happening, and fast.

[T]he iPad is not a notebook replacement for most users,
but a valuable companion device. As it is much less
intrusive in face-to-face environments than conventional
notebooks, it is well suited to a sales or information-sharing
environment. It also makes electronic media consumption
effortless and casual, thereby increasing consumption

Media is changing the face of mass media and business, and mediating the rate at which we will mediate all media. And the iPad is the message.

Read more on Murdoch’s iPad newspaper revolution here.

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2 Responses to “Rupert Murdoch Convinced Newspapers are Dead: Sees iPad as “The Message””


  1. 1 am November 24, 2010 at 7:34 am

    Rupert and Wall Street, the little fox in the biggest hen house there is; recently bought from the folks that built the transcontinental railroad, keep your eye on little foxy rupert, foxes never run out of tricks

  2. 2 Keith Perry December 1, 2010 at 6:38 am

    Rupert Murdoch made his money by being a visionary. Amos captures the essence – he is continuing to do what made him rich in the first place.

    Keith


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