Archive for March, 2011

Charlie Sheen PWNs Mainstream Media on UStream, Twitter: #Winning

The Sheen on Sheen: Charlie dumps mainstream media for social media… and is #winning.

Charlie Stream Ustream2

He was fired from the hit show Two and a Half Men, but he is definitely #winning in the online social media.

Pwnd

“The @charliesheen [Twitter] account has highlighted the ability of the Twitter platform to enable individuals to build an owned audience, in real-time, in scale, with a narrative that does not need to pass through the traditional media gatekeepers,”

-Lou Kerner, Internet & social media analyst for Wedbush.

Yes he said owned.

Mystic, Worlock or Social Media Maven

Yes, Charlie Sheen is winning. There is no doubt about that. His public tirades and rants are a turn off and may even be a call for professional help. But regardless of what we think of this man’s tired raving appearances, Charlie Sheen is not missing the social media boat, and in fact, intends to own it.

I really don’t think America only knows what hit them the day after Sheen’s UStream webcast. Dubbed, Sheen’s Korner, the live broadcast showed the notorious celeb along with his posse of confidants promoting Charlie’s case, or cause, to the world; and he did it with record-breaking panache. If you don’t think he is motivating millions, keep watching the dial.

Breaking Records: Winning

After CBS fired Sheen, the star fired back. Sheen launched his social media torpedoes on Twitter and Ustream, and in #winning back his own website name. Charlie then took his case to his public. On March 6 his live broadcast peaked with over 118,000 simultaneous viewers and netted over 1.2 million viewers.

Sheen's Korner on Ustream

Did Sheen miss the boat in not setting up his own broadcast network? Has he failed to leverage his massive television audience and Twitter followers? He may yet marshal his star power to produce his own network shows. A couple unscripted shows is one thing, broadcast network programming with ready-made audience is another.

But he’s still winning.

Social Media Sponsors:  *sigh* Winning

Sheen won celebrity micro-endorsement agreements with Ad.ly, where their top celebrities earn about $10,000 per tweet, and with the backing of Internships.com, his first sponsor, reportedly paid Sheen handsomely for his social media intern search from their service. And as long as he doesn’t implode come May, there will surely be more sponsors to come.

No, Charlie Sheen hasn’t missed the boat. He’s sailing a wave of newfound social media fame.

In fact, ala Conan O’Brien, Sheen took his show on the road, and recently announced a short film role in “Warlocks.” Hardly a ladder climber. Though, how and where the film is released, how many sequels, video game rights, all have yet to be realized in Vatican Assassin Warlock style.

Eye on the Tiger: The Sheen of Sheen

Charlie Sheen appears to have that glow. That Hollywood stardom lustre that says I’m on top: “winning.”

Though whether you believe he’s got #TigerBlood or think that his social media program is #winning, keep a close eye on how this modern-day P.T. Barnum cum Hunter S. Thompson turns social media into his own Trump empire.

Or will it will be Nero?

– – – – – – – – – – – – – – – – – – – – – –

Find the real time Sheen.
Plumb Charlie’s website.

Watch “Winning” Youtube Fan Video <–this rules!

How to wipe Charlie Sheen off your Web browser
A Firefox and Chrome browser extension that blots out Sheen’s name anywhere it appears on the web.

@CharlieSheen Twitter Facts

  • Broke the record for the fastest rise to 1 million followers – 25 hours
  • Just 2 Weeks after launching his Twitter Channel 2,829,389 – #winning
  • First Tweet received the fastest twitter account verification

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The new dynamics of book publishing

iPad Blog as a book

The biggest threat facing all authors and publishers
is obscurity, not piracy.

– Mark Coker, Founder of Smashwords citing
Rodrigo Paranhos Velloso (Google Brasil)

What is an author and a publisher in the digital age?

The former is easy to answer; someone who creates. A writer, a novelist, a poet, a law maker, a painter, software engineer. But what is a publisher? Simply put, one who makes something public.

Publishing has changed dramatically with the advent of email and then text messaging, websites, blogs, twitter and now ebooks. Each of these platforms enables us to reach more and more people with our content. this has dramatically disrupted the traditional publishing industry much like

So who is the publisher?

You. The role of publisher has moved from the traditional model of a company or press that reproduces an author’s printed content for public distribution.

For the solopreneur or writer, its publishing your novel via twitter, a blog, and a print on demand service like Lulu, Createspace, Blurb or Scribd. Creation and mass public distribution has never before existed on the scale as it does today.

The author of today is the publisher.

What are you publishing?

Hear Seth Godin’s presentation on the new dynamics of book publishing.

Read Mark Coker’s, Founder of Smashwords, 7 Secrets to eBook Success.



Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

Apple, AT&T, the FCC, Google and Skype remark on AT&T opening VoIP over 3G | [tech junkie]

Been using Whistle Phone or Talkatone VOIP softphone apps on your iPhone?

AT&T now allows VOIP over its 3G wireless network.

Apple, AT&T, the FCC, Google and Skype remark on AT&T opening VoIP over 3G | [tech junkie].


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