Archive for the 'business' Category

The new dynamics of book publishing

iPad Blog as a book

The biggest threat facing all authors and publishers
is obscurity, not piracy.

– Mark Coker, Founder of Smashwords citing
Rodrigo Paranhos Velloso (Google Brasil)

What is an author and a publisher in the digital age?

The former is easy to answer; someone who creates. A writer, a novelist, a poet, a law maker, a painter, software engineer. But what is a publisher? Simply put, one who makes something public.

Publishing has changed dramatically with the advent of email and then text messaging, websites, blogs, twitter and now ebooks. Each of these platforms enables us to reach more and more people with our content. this has dramatically disrupted the traditional publishing industry much like

So who is the publisher?

You. The role of publisher has moved from the traditional model of a company or press that reproduces an author’s printed content for public distribution.

For the solopreneur or writer, its publishing your novel via twitter, a blog, and a print on demand service like Lulu, Createspace, Blurb or Scribd. Creation and mass public distribution has never before existed on the scale as it does today.

The author of today is the publisher.

What are you publishing?

Hear Seth Godin’s presentation on the new dynamics of book publishing.

Read Mark Coker’s, Founder of Smashwords, 7 Secrets to eBook Success.


Advertisements

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

Rupert Murdoch Convinced Newspapers are Dead: Sees iPad as “The Message”

iPad Display Item

Image via Wikipedia

The iPad Is “The Message”

It’s all about media in the media…

The internet and social media disruption to former “traditional media” formats became ever more distinct as Rupert Murdoch announced his iPad Newspaper.

Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper. Yep, that’s iPad centric; to include all forms of tablet computers for its future news presentation and distribution.

Today more than 65 percent of Fortune 500 companies
are deploying or piloting the iPad.    -Apple Inc.

Seems Murdoch is advancing what will soon become more commonplace in both enterprise and consumer trends.

iPad: An Enterprise and Social Game Changer

Calling Apple’s iPad “an exception” and “more than just the latest consumer gadget,” Gartner Research recently sent a clarion call world wide to CEOs and business enterprises. Gartner called for CEOs to get directly involved in specific technology device decisions with their CIOs based on the iPad’s disruptive potential for business. Recent news posts cite that change is happening, and fast.

[T]he iPad is not a notebook replacement for most users,
but a valuable companion device. As it is much less
intrusive in face-to-face environments than conventional
notebooks, it is well suited to a sales or information-sharing
environment. It also makes electronic media consumption
effortless and casual, thereby increasing consumption

Media is changing the face of mass media and business, and mediating the rate at which we will mediate all media. And the iPad is the message.

Read more on Murdoch’s iPad newspaper revolution here.

Chalk one up for the Men in Black

FTC takes down bad business. Scores one for business and consumers.

A U.S. district court ruled in favor of the Federal Trade Commission (FTC) who successfully sued Inc21.Com for illegally slamming businesses and consumers into internet service accounts.

From the FTC’s release,

“The most compelling proof of these violations is a comprehensive expert survey of 1,087 of defendants’ so-called ‘customers.’ This survey revealed that nearly 97 percent of defendants’ ‘customers’ had not agreed to purchase defendants’ products. Even more egregious, only five percent of them were even aware that they had been billed.”

Read the FTC Release.

3 Things you need to know to stay in business: Jeff Bezos

Jeff Bezos, CEO of Amazon speaks to the Zappos company on the day of their merger 1 year ago.
Great tips from a great visionary and businessman.

Will Facebook become the next EBay or WalMart?

Delta-Facebook-Page

“It’s inevitable that e-commerce and Facebook
will overlap or collide.”

– Scott Wingo, Chief Executive of ChannelAdvisor Corp.

Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.

Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?

Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.

– ForSee Results

Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.

But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.

Not Buying the F-Word

Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”

Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.

What do you think?

Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – — – – – –

Read the Wall Street Journal article. Also reprinted here.

Are You Getting Paid to Tweet?

Monetizing Social Media Activities

Social Media Publishers Making Money

Monetizing your social media content like your tweets or fan page content is paying off.

According to a recent survey, over one-half (56%) of social media content publishers, including Twitter users and bloggers, report having monetized their social media activities.

Although the IZEA survey finding that 88.3% of social media publishers monetize social media seems somewhat high,  they also find some interesting data.

  • Twitter users earn 298% more for their blogs than non-twitter users in social media sponsorship.
  • Most common venues for sponsored social media activity:
    • Blog posts (64.3%)
    • Twitter updates (44.5%)
  • 52.3% of social content publishers have received direct material compensation for their social content.

Learn more about social media.

Read the full post here.


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