Archive for the 'Internet Marketing' Category

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

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3 Things you need to know to stay in business: Jeff Bezos

Jeff Bezos, CEO of Amazon speaks to the Zappos company on the day of their merger 1 year ago.
Great tips from a great visionary and businessman.

Open for Business: Google and SBA Launch Small Business Site

Google and the U.S. Small Business Administration (SBA) launched a website to help small business site to help businesses establish an online presence and find web tools to help them succeed.

Tools for Online Success presents many of Google‘s suite of services for small businesses, entrepreneurs or solopreneurs.

Read more on the Google Small Business Blog.
Visit the Google SBA website.

Google launches Small Business Site with SBA

The Biggest Social Media Mistakes (a Jay Baer Interview) | Social Media Examiner video

Vodpod videos no longer available.

More about “The Biggest Social Media Mistakes (a …“, posted with vodpod

Be the perspective. Be the difference. #sixwords

Why do we want to inspire? To motivate? To Sell? To Influence?

Why are you in business?

How do you build an audience?

How do you make friends?

How do you serve your community?

What is your bliss? Your mission? Your vision?

What perspectives do you hold on life?

With whom do you share this?

Who are you listening to? Who is listening to you?

What is your perspective?

Vodpod videos no longer available.

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Flowtown: Marketer’s dream, Web User’s scare

Geo tagging, open commenting, public profiles: but where is all your online information is going?

Flowtown created an email marketing service that mines your email database and collects their public information from across the web.

The result is a marketer’s dream. Create more targeted email campaigns from more detailed demographic information

For users? Well… caveat emptor. Let the web user beware.

If you are joining social websites and communities or commenting across the web, then your data is out there.

Bruce Houghton sums it up in his post.

It all sounds a little bit like invasion of privacy
until you remember that every bit of
information that Flowtown gathers was
knowingly posted by the user on the social web.

Not the most comforting statement. The point above is half made.

It’s not that it “sounds” like an invasion of privacy it is a violation of a user’s privacy for they did not voluntarily consent to have their social profile information to be used in this manner. Users in email marketer’s email lists did not “opt in” to allow their their social network information to be used.

So clearly web users would feel uncomfortable or violated, and even marketers commenting on the post “feel” uncomfortable knowing their information is being used without their consent.

So what privacy rights do web users have over who uses your information? Houghton is right- none.

If you do not check your privacy and personal settings in social web services to “opt out” of certain options that publicize your profile information or list you in web searches, then you by default have allowed these services to do so.

Using Youtube to extend your marketing or career? Lessons from Justin Bieber

Have you seen Justin Bierber perform?Justin-Bieber-My-World

Justin became an social media sensation when his YouTube videos were discovered by his now manager.

He built his pop music career and brand with his soulful singing on his Youtube channel, thanks to his adoring mother who captured and shared her son’s talent on video.

Now he’s the number 1 subscribed to and watched video channel in Canada on Youtube and #25 video blogger worldwide.

4 Lessons on creating your videos

Here are 3 take-aways to remember when publishing your content:

  1. Perform.
    Have something you do well? Capture it on video and share it.
  2. Add links.
    Add website links for viewers to learn more, discover collateral interest, your blog, website, Twitter profile.
  3. Liner notes.
    Tell your story about what inspired your video, what people can learn from or do with it.
  4. @Mention someone.
    Be it Twitter hash tag or @ replies or giving props to a blog post or colleague that inspired you, create your content and include their name in the title. Its one way to share the love and say “thanks.”

How are you publishing your content to extend your marketing reach or to achieve your career dreams?

Visit Justin’s video channel here.

Get started! Post your own videos here.


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