Archive for the 'network effects' Category

The new dynamics of book publishing

iPad Blog as a book

The biggest threat facing all authors and publishers
is obscurity, not piracy.

– Mark Coker, Founder of Smashwords citing
Rodrigo Paranhos Velloso (Google Brasil)

What is an author and a publisher in the digital age?

The former is easy to answer; someone who creates. A writer, a novelist, a poet, a law maker, a painter, software engineer. But what is a publisher? Simply put, one who makes something public.

Publishing has changed dramatically with the advent of email and then text messaging, websites, blogs, twitter and now ebooks. Each of these platforms enables us to reach more and more people with our content. this has dramatically disrupted the traditional publishing industry much like

So who is the publisher?

You. The role of publisher has moved from the traditional model of a company or press that reproduces an author’s printed content for public distribution.

For the solopreneur or writer, its publishing your novel via twitter, a blog, and a print on demand service like Lulu, Createspace, Blurb or Scribd. Creation and mass public distribution has never before existed on the scale as it does today.

The author of today is the publisher.

What are you publishing?

Hear Seth Godin’s presentation on the new dynamics of book publishing.

Read Mark Coker’s, Founder of Smashwords, 7 Secrets to eBook Success.



Rupert Murdoch Convinced Newspapers are Dead: Sees iPad as “The Message”

iPad Display Item

Image via Wikipedia

The iPad Is “The Message”

It’s all about media in the media…

The internet and social media disruption to former “traditional media” formats became ever more distinct as Rupert Murdoch announced his iPad Newspaper.

Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper. Yep, that’s iPad centric; to include all forms of tablet computers for its future news presentation and distribution.

Today more than 65 percent of Fortune 500 companies
are deploying or piloting the iPad.    -Apple Inc.

Seems Murdoch is advancing what will soon become more commonplace in both enterprise and consumer trends.

iPad: An Enterprise and Social Game Changer

Calling Apple’s iPad “an exception” and “more than just the latest consumer gadget,” Gartner Research recently sent a clarion call world wide to CEOs and business enterprises. Gartner called for CEOs to get directly involved in specific technology device decisions with their CIOs based on the iPad’s disruptive potential for business. Recent news posts cite that change is happening, and fast.

[T]he iPad is not a notebook replacement for most users,
but a valuable companion device. As it is much less
intrusive in face-to-face environments than conventional
notebooks, it is well suited to a sales or information-sharing
environment. It also makes electronic media consumption
effortless and casual, thereby increasing consumption

Media is changing the face of mass media and business, and mediating the rate at which we will mediate all media. And the iPad is the message.

Read more on Murdoch’s iPad newspaper revolution here.

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.

Facebook Blows It Again

An open letter.
Facebook blew it again. There is no disputing it.
Many, perhaps millions are upset, even distrustful of Facebook. The launch of Facebook Places put users privacy at risk. This again exhibits a repetitive practice of a seemingly careless company whose computer servers hold and serve out users personal information and identifying their locations to 3rd parties, advertisers and now potentially everyone.
Should Facebook users expect Facebook to change its behavior? Probably not. Should they expect another privacy policy change? *Sigh* To what end, even I would ask?
Users have received a privacy policy change in March of this year, 2010. And, oops, Facebook does it again with Places.
The time for a Federal Policy on computer privacy rights is now. Perhaps, in this particular instance for the federal government to step in and investigate the apparent lack of respect and blatant disregard for its citizen’s Constitutional rights to privacy. It is time for a national discussion that debates the online practices of Facebook and all other companies that use electronic communications and or computer servers to transmit, collect, store, access, manage, provide 3rd party access to, or resell the private citizen’s personal information and or data.
This is at least the fourth betrayal of privacy by Facebook of its users’ information in the past 4 years. What has to occur for there to be greater oversight or punitive measures put in place to deter a company from such practices?
This is not a post to berate Facebook.  The online social networking platform has provided both positive technological and social innovation and progress of historic proportion. Facebook ecosystem provides a previously unimaginable ability to reconnect, maintain, follow and grow relationships with past and current friends and consumers, with increasing business marketing and sales potentials.
However, Facebook users and even business and government, must press for greater accountability to protect citizens, netizens, the online users in the wake of Facebook’s latest privacy misstep. We must call on Facebook and other online companies to maintain users’ and businesses privacy rights as default privacy policy, and not as an elective check box that must be discovered to be unchecked.
Related posts

How to Set Your Privacy Settings for Facebook Places: 14 Things To Do

How to Set Your Privacy Settings for Facebook Places: 14 Steps Things to Do Facebook Places logo

Another Facebook User Privacy Blunder?

Facebook Places app was released this week without assuring adequate user rights of privacy in setting the default app settings to OFF. This would have enabled users to learn the full extents of the Places app before they chose to use it and potentially expose themselves or others locations. As a result, Facebook unleashed a firestorm of discomfort and even causing the ACLU to step in.

What is Facebook Places and How Can I Use It Securely?

Facebook Places is the location sharing “check in” service that allows you to share your location with friends or everyone or no one if you choose. Places enables Facebook users to check in to a location to make themselves discoverable to their friends or to everyone in Facebook.

Using Places is a way to find friends or to discover new people who have the same interest in the place you both are in when you “check in” using the Facebook Places app.

Places is currently available only in the United States.

Tagging and Control in Places

Places enables you to tag your friends or anyone else at a common location who has their Places settings set wide open to “Everyone.” This will notify your Facebook network and their network just like tagging them in a Photo or a Note.

Places Privacy and Discovery

According to Facebook, only your friends can see when you visit or are tagged at a place. However, if you have your Privacy Settings (http://www.facebook.com/settings/?tab=privacy) set to “Everyone,” then anyone can discover your location.

Why? Setting to “Everyone” opens up your profile information to the entire Facebook network.

Tip: See Privacy for Places > Will my friends applications be able to
access to my location information?  http://www.facebook.com/help/?page=1080

14 Steps to Secure Your Facebook Places Privacy Settings

Not everyone wants nor chooses to be found or tagged by friends. It would have been good if Facebook had released the Places app with a default setting as non-Discoverable. but they did not.

If you want more control over your Privacy and Tagging you just need to change your settings.

Disabling Places Tagging

Facebook Places does offer user location privacy with tagging control for those who choose not to participate in Places Tagging.

Facebook-Places-Privacy-1

Turning off Places tagging will disable the ability for friends to check you in at any location, follow these steps:

Go to Privacy Settings

1. Select Account Settings. (upper right of the Facebook window under the Account Settings tab)

2. Change your Privacy Settings.

Tip: If logged into Facebook, just click or copy and paste this link:
http://www.facebook.com/settings/?tab=privacy

3. Selecting Privacy settings will open the Choose Your Privacy Settings page.

4. Look for the Things I share section.

Facebook-Places-Privacy-2

5.  Find and Choose your Security Settings for “Places I check in to.”

6.  Select your desired Level of Security to whom you want to make yourself discoverable if you choose to use Places to check in to a location.

a) “Everyone” broadcasts your location to everyone on the Facebook network, that’s 500 Million possible people.
b) “Friends of Friends” broadcasts your information to your friends and their friends networks.
c) “Friends Only” only broadcast your location to your immediate friend network.
d) Choosing “Custom” enables you to selectively choose who you want, or no one at all.

7.  Selecting Custom give you the most restrictive options.

Facebook-Places-Privacy-4

8. Custom Privacy enables you to make yourself visible no one at all by selecting Only Me. You can also set it to a select group or a few chosen friends.

How To Do It?
Privacy Settings > Customize setting > Things I share > Places I check in to > Customize > Select Make this visible to > [Select] ONLY ME

Facebook-Places-Privacy-5

Control How Others Discover or Tag You in Places

9. Next, go to Include me in “People Here Now” after I check in to control others ability to tag you.

10. You can uncheck “Include me in “People Here Now” after I check in” to disable others from discovering your location. (see below image) Leaving “Enabled” checked will make you visible to friends and any other people on Facebook checked in nearby.

Facebook-Places-Privacy-6

Secure Control Settings to Let Friends Check You In

11. You can Control settings to “Let Friends Check Me In.”
This will disable your location from being tagged to a place should a friend choose to tag you.

12. Go to the Things others share section and

13. Go to Friends can check me into Places options

14. Select your desired Level of Security

a) Enabled: allows others to check you in, and tag you.
b) Disable: prevents others from checking you in, or tagging you

Facebook-Places-Privacy-7

Location Check-in and People Discovery with “People Here Now”

Since Facebook Places is a mobile app, in the “People Here Now” section, you can see others who are checked in with you at that place. This section is visible for a limited amount of time and only to people who are checked in there. That way you can meet other people who might share your interests.

Making Your Location Private after Checking-in

If you prefer not to appear in the People Here Now” section, uncheck the “Include me in ‘People Here Now’ after I check in” privacy control.

How to Secure Your Mobile Settings

Check out this great slide show on Mashable for mobile users.

Learn More About Your Privacy on Facebook

Facebook Help: Facebook places
http://www.facebook.com/help/?page=1080

Facebook Blog; Places Launches
http://blog.facebook.com/blog.php?post=418175202130

ACLU: Facebook Privacy Resources Page
http://dotrights.org/facebook-places-your-friends-are-here-what-about-your-privacy

Related posts

Online Fundraising with Kickstarter: One woman’s campaign

What happens when you combine initiative
with your personal network?

@MediaChick scores a business trip to Denmark
with KickStarter.com

The Woman

Michelle Anderson (aka @MediaChick)
Author / Blogger
http://twitter.com/MediaChick
via Oregonlive.com

The Goal

Destination Denmark.
@MediaChick started a campaign amongst friends, family and her Twitter network to raise $5,000. The funds were to fund her multimedia gathering trip in Denmark for her upcoming digital love story. Read about her “Fund the Future of Storytelling and The Miracle in July” here.

The Campaign Nudge

MediaChick KickStarter 2

The Press

Oregon news story
MediaChick Kickstarter Campaign News Article on TwitPic

via TwitPic

The Campaign Video

See the campaign Video.

The Support

MediaChick gets support

The Finish

MediaChick Fully Funded Campaign

KickStarter: The Microfunding Service


Watch what Kickstarter microfunding campaigns can do:

Online Microfunding Sites

www.Kickstarter.com Artistic endeavors
www.kiva.org Non-governmental and citizen initiated projects
www.donorschoose.org Funds teachers classroom proposals

Who Benefits from MicroFundraising?

Microfunding is a many-to-one campaign initiative that is greatly enhanced via the internet.
Self-promotion microfundraising, combined with social networks, the potential for virality via networks effects presents a powerful strategy to produce change and dollars that fund small projects.
Michelle’s story is one of word of mouth and warm relationships, personal appeals and a good story told.
Know an artist, student, teacher, community group or village in need of innovative funding?
Who can you share this with?

Vodpod videos no longer available.

more about “Thank you from “My Best Day”“, posted with vodpod

Study: IT makes Women Happy – Yes IT does!

IT Dividend: Report

“Anything that increases the sense of
personal control in our lives, such as IT,
will reduce anxiety and stress and
keep us mentally well,”

– Donna Dawson, Psychologist.

Not that dozen roses nor taking out the garbage, but maybe that iPhone and Skype to connect distant relatives and old friends.

Feelings of choice, freedom of access to information and connectivity with others can                   Click to Read.
increase feelings of security, personal freedom
and power, which together give us greater
life satisfaction.

That’s according to a recent UK study finds “that access to communication gadgets and technology increases happiness and the feeling of well-being, especially for women… who are usually at the hub of social communications in their families, societies and work.”

Get the full story here.

Or download the report.


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