Archive for the 'Search Technology' Category

Google Market Share Takes “Giant” Fall

Google the search engine Giant appears to have been felled from the ranks of “giant” to now a, er- lesser giant.

The search company search engine market share dropped little more than 10%, from a whopping 73.9% in May 2010 to 63.6% as of this May due to competition from Microsoft Bing, up 7.3% from to 9.7% May 2010 up to 17% in May 2011.

Web Search Market Share and Volume via News.Cnet.Com

Read more here.

Flowtown: Marketer’s dream, Web User’s scare

Geo tagging, open commenting, public profiles: but where is all your online information is going?

Flowtown created an email marketing service that mines your email database and collects their public information from across the web.

The result is a marketer’s dream. Create more targeted email campaigns from more detailed demographic information

For users? Well… caveat emptor. Let the web user beware.

If you are joining social websites and communities or commenting across the web, then your data is out there.

Bruce Houghton sums it up in his post.

It all sounds a little bit like invasion of privacy
until you remember that every bit of
information that Flowtown gathers was
knowingly posted by the user on the social web.

Not the most comforting statement. The point above is half made.

It’s not that it “sounds” like an invasion of privacy it is a violation of a user’s privacy for they did not voluntarily consent to have their social profile information to be used in this manner. Users in email marketer’s email lists did not “opt in” to allow their their social network information to be used.

So clearly web users would feel uncomfortable or violated, and even marketers commenting on the post “feel” uncomfortable knowing their information is being used without their consent.

So what privacy rights do web users have over who uses your information? Houghton is right- none.

If you do not check your privacy and personal settings in social web services to “opt out” of certain options that publicize your profile information or list you in web searches, then you by default have allowed these services to do so.

Google moves close to instant knowledge search

Google will now provide streaming updates from social networking sites as real-time search as posted on the Editor’s Weblog.

“With this new archive of the past, it becomes much easier to get modern opinions, current statistics and data, and instant feedback…”

Death of Mass Media or Birth of Online Knowledge?

This continues to put pressure on where and how we acquire news, information and knowledge.

Google continues to push the envelop, to redefine the competitive world of online search technology as the leader in knowledge dissemination, acquisition and archival, pushing mass media producers to more quickly reinvent their businesses if they are to survive.

Read the full post here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Google increases dominance while Microsoft Bing drops

Google search dominates US and global markets. Bing drops. Yahoo Search falls too.Google_Yahoo_Bing

A recent Mashable post on search market share that shows Google dominating both the US and global markets.

According to Experian Hitwise, Google increased its market share up 1% from from 70.24% to 71.08% in the US. Microsoft‘s Bing however struggles to maintain growth, dropping 5% in the US from 9.48% to 8.96% for September 2009.

Even more remarkable, Net Applications’ Market Share Report shows Google above 80% market share globally. See their report and graph here.

Google gains ground even over the second largest shareholder, Yahoo Search, drops 3% to 16.38% in US market share. Clearly the search engine giant, Google offers online consumers more with its algorithmic results.

What’s Your Analysis?

What is your favorite or most effective search engine? Comment here.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Oneupweb Study Shows Social Networking Ads Work

Study: Social Networking Ads Work

According to a post on Entrepreneur.com, a small sample of 25 individuals produced encouraging findings on social networking ads.

An eye-tracking study conducted by Oneupweb, a search marketing firm, found that 65% of subjects studied approved of seeing advertisements and even engaged with ads while searching for products and reviews.

Although encouraging, businesses and marketers might seek further data to corroborate Oneupweb’s findings before jumping to spend precious ad budgets.

Read full article at Entrepreneur.com Daily Dose.

See the complete Oneupweb study here.

See the SearchEngineWatch.com post on the study.

Amos White is an Internet Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42 and on his blog https://amoswhite3.wordpress.com.

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