Posts Tagged 'brand management'

Top Music Download: Grateful Dead’s Furthur: Internet Archive

Greatful Dead on Internet Archive

The Grateful Dead band, Furthur, is the Internet Archive’s top music downloaded and top Archive download.

The most recognizable brand and its band, The Grateful Dead, still lives and is going strong in its present incarnation as Furthur.

In fact, Furthur, and The Dead’s music are the top music and overall downloads from The Internet Archive.

Hear and see Furthur play The Grateful Dead’s music here.

Learn about Dead Heads here.

See how the entire internet is being archived in a library here.

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Who owns my pics? Zee calls out media sharing services

In a recent post, Zee, Editor of The Next Web, cautions against using third party, Twitter media sharing services due to the potential risks of loss of control over your personal branding.San Francisco Museum Statue Garden

His overall message is important: find and use a platform that you can own and control your media as hosted.

However, what Zee intones can largely be seen as true, it overlooks and discounts the disposable behavioral dispositions for many people who actually “choose” to post multi media they consider disposable, ephemeral, and of the moment: “pop.”

Come on, Zee. When wasn’t the last time you saw a Guy Kawasaki photo-op of him standing next to his latest conference host? Personal brand value? Ok, so this means he’s human and can take those in the moment shots. But do I want to consume this as part of “the magic” of Guy Kawasaki? No, its just a momentary reference image to codify an event.

Not all information needs to be owned or even wanted by a user. Just ask any teenager with a cell phone, or look at your own travel pics of the Cinque Terra. (No disrespect nor offense meant, Zee. They were nice and showed how sweet and human you were, but I’m sure a host of other people just want to follow you for you marketing and social media insights. They’ve seen a gazillion pics of Italy’s famed coast and harbor.)

The coastal harbor pictures or the sky pics were in the moment.

A cup of cafe: in the moment. Why not just share them on Twitpic or any other third party app?

Information that is not a “keepsake” nor of positive brand value is quickly used as referential media- to connect with and to share with others about an immediate experience. This kind of disposable media does not necessarily have to “owned” nor even wanted by the user who considers its value trivial since its in the moment (e.g.; a coffee picture in any cafe while at a conference) and thus of little or no “personal brand value” to a user other than to say “I was here.”

I still think and find Twitpic and other third party media services to hold much value as media intermediaries and repositories for such disposable information.

The beautiful and value added media I reserve for my blogs. This higher quality information is what for my followers, fans, etc. truly appreciate in poignancy, relevancy and quality.

Why not post the detritus of the moment to and thru these other services as errant comments, rants, giggles and fancies caught in one’s eye?

For more, read the full post, “Why you should NOT be using TwitPic, TwitVideo or any other Twitter media sharing service.”

Amos White is an Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

How Do You Listen in Social Media?

In a recent Ad Age article “Using Social Media to Listen to Consumers,”
Abbey Klassen carefully dissects the anatomy of perceived social media sphere crisis
to posit some good marketing advice.Unbalanced Position

Online criticism… can provide companies insight
into passionate bases they didn’t know they had.

–Abbey Kalssen, Ad Age

Klassen disrupts marketers looking to maximize their social media marketing initiatives asking, “If the social-media sphere attacks your brand, do ‘real people’ hear the screams?”

A key insight of the article touts that online criticism “…can provide companies insight into passionate bases they didn’t know they had.”

What are some other lessons I learned from the article?

1. Don’t panic: Engage.

Listen before you leap. Approach a social-media sphere “crisis” as an opportunity to listen deeply. Then engage and educate to persuade a vocally excited crowd.

2. Every picture tells a story.

Word of Mouth is a powerful memetic phenomenon in persuasion influence. A compelling story as told to an audience can create an powerful enough image in the receiving audience’s mind to motivate them to both share the story down their social media networks and to act upon it. The article recommends having a response mechanism in place to headoff crises.

3. “Where’s the fire?” Reporters reporting on reporters reporting.

Most emotional responses in the social-media sphere often come from commenters commenting on an other’s responses to an issue and not the item at issue.

Social-media sphere outcries will occur. However, marketers are better served approaching these viral disruptions as an opportunity to engage and educate vocal online users.


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