Posts Tagged 'brand'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

Dan Cobley: What physics taught me about marketing

Vodpod videos no longer available.

“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.

Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

Related articles

Celebrating Frida Kahlo – Google

Google Celebrates Frida Kahlo

What’s in a brand?

Today’s Google homepage is a mashup of highly recognizable brands.

The search giant spreads a little light on the life and times
of the highly recognizable face and art figure, Krida Kahlo.

Join the conversation on the artistic beauty here.


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RSS Social Media in the News

  • Social Media for Business: The Ultimate Guide - Parade March 29, 2017
    ParadeSocial Media for Business: The Ultimate GuideParadeToday's organization operates in a world of 24/7 connectivity, social media and streaming video, where any message can travel further, faster than ever before – and quickly trend online. Likewise, millions of employees are increasingly being asked to ...
  • Nearly 90% of employees use social media, even to 'digital distraction' - cleveland.com March 29, 2017
    cleveland.comNearly 90% of employees use social media, even to 'digital distraction'cleveland.comThe survey of 1,200 employees, at companies of varying size, found that 18 percent of respondents said they checked social media 10 times or more during the workday. On the other end of the spectrum were the 12 percent of respondents, who said they ...
  • Tribal Nation claims Connecticut lawyer violated open record laws by deleting social media - New Haven Register March 29, 2017
    New Haven RegisterTribal Nation claims Connecticut lawyer violated open record laws by deleting social mediaNew Haven Register“To hold that a public employee's personal expressions on public issues are public records subject to production and preservation under FOIA would chill First Amendment rights and potentially require the state to monitor state em […]
  • Hashtag Hunter Pence: The Giants' own social media star - The Mercury News March 29, 2017
    The Mercury NewsHashtag Hunter Pence: The Giants' own social media starThe Mercury NewsPence is a bit of a social media guru with active followings across Twitter, Instagram, Snapchat and Facebook. He actively documents what's going on in his world, giving new light to the meaning of player-fan engagement. It's what earned him a ...
  • Social Media Is No Longer Just an Option - Inside Higher Ed (blog) March 29, 2017
    Social Media Is No Longer Just an OptionInside Higher Ed (blog)While social media has been used for strategic communications, community building, marketing, and engagement by multitudes of student affairs practitioners, there still exist wide swaths of practitioners (and graduate programs) where digital engagement ...
  • 'Good girl' poster for prom sparks outrage on social media - AOL March 29, 2017
    AOL'Good girl' poster for prom sparks outrage on social mediaAOLA poster for the upcoming prom at Stanton College Preparatory has sparked quite a bit of controversy online. The spread advertises an event that will take place at the Jacksonville, Florida, next week. Twitter user @LILwillingham shared a photo of the ...and more »

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