Posts Tagged 'brand'



14 Slides Business Needs to Thrive in the Social Web

Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
  • #29 …you are what you share  — C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

Top Music Download: Grateful Dead’s Furthur: Internet Archive

Greatful Dead on Internet Archive

The Grateful Dead band, Furthur, is the Internet Archive’s top music downloaded and top Archive download.

The most recognizable brand and its band, The Grateful Dead, still lives and is going strong in its present incarnation as Furthur.

In fact, Furthur, and The Dead’s music are the top music and overall downloads from The Internet Archive.

Hear and see Furthur play The Grateful Dead’s music here.

Learn about Dead Heads here.

See how the entire internet is being archived in a library here.

PepsiCo strategy for brand engagement: Go within

Wondering how corporate brands are embracing social media?

Pepsi Refresh Project website

Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
– Frank Cooper, PepsiCo

Emulating Social Change Groups:
Partnerships for Community Good

This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

Thinking different yet?

It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

How do you use social media to engage consumers?

Share your comment here.

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website. http://thefuntheory.com/

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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  • WhatsApp, Facebook, Twitter and YouTube are having an outsize ... - Quartz February 26, 2017
    WhatsApp, Facebook, Twitter and YouTube are having an outsize ...QuartzFive years ago, when Social Media Week launched in Lagos, it was the first event of its kind in Africa on that scale. At the time, social media seemed mostly a fun ...and more »
  • Users fear social media is making them ill, but they still can't stop - The Independent February 26, 2017
    The IndependentUsers fear social media is making them ill, but they still can't stopThe IndependentNearly half of millennials fear their addiction to social media is having a negative effect on their mental and physical health. A new survey by the American Psychological Association (APA) found about 90 per cent of people aged 18-29 were using social ... […]
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    Vanity FairChelsea Clinton's Social Media Personality Has Gotten a Fiery Post-Election UpgradeVanity FairBut since the election, Clinton's social media presence could best be described as “going off.” She's had it in for Donald Trump for a while now, plus posting a few jabs at the notorious “Bowling Green Massacre,” the epidemic of “fake news, […]
  • The US wants to check Chinese visitors' social media profiles - Mashable February 20, 2017
    MashableThe US wants to check Chinese visitors' social media profilesMashablePopular social media websites such as Facebook are blocked in China, with the majority of Chinese citizens using social media sites such as Weibo and Renren. A CBP spokeswoman said that travellers could submit social media information about "any ...Proposed Homeland Securi […]
  • Who to follow on social media during the Oscars - ABC News February 26, 2017
    Who to follow on social media during the OscarsABC NewsThe Oscars tend to bring out the best in social media content, and there are definitely several celebs' Twitter and Instagram accounts you should keep your eye on this Sunday. Jimmy Kimmel · Viola Davis · Lin-Manuel Miranda · Justin Timberlake.
  • US Supreme Court weighs NC law banning sex offenders from social media - UPI.com February 26, 2017
    UPI.comUS Supreme Court weighs NC law banning sex offenders from social mediaUPI.comLester Packingham Jr. was convicted in 2010 of violating a North Carolina law that makes it a crime for a registered sex offender to "access" a commercial social networking website open to those under 18, including Facebook. The U.S. Supreme Court will ...Argument p […]

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