Posts Tagged 'brand'



14 Slides Business Needs to Thrive in the Social Web

Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
  • #29 …you are what you share  — C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

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Top Music Download: Grateful Dead’s Furthur: Internet Archive

Greatful Dead on Internet Archive

The Grateful Dead band, Furthur, is the Internet Archive’s top music downloaded and top Archive download.

The most recognizable brand and its band, The Grateful Dead, still lives and is going strong in its present incarnation as Furthur.

In fact, Furthur, and The Dead’s music are the top music and overall downloads from The Internet Archive.

Hear and see Furthur play The Grateful Dead’s music here.

Learn about Dead Heads here.

See how the entire internet is being archived in a library here.

PepsiCo strategy for brand engagement: Go within

Wondering how corporate brands are embracing social media?

Pepsi Refresh Project website

Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
– Frank Cooper, PepsiCo

Emulating Social Change Groups:
Partnerships for Community Good

This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

Thinking different yet?

It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

How do you use social media to engage consumers?

Share your comment here.

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website. http://thefuntheory.com/

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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RSS Social Media in the News

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  • Social Media Shenanigans: Corporate Governance Pitfalls For Individuals And Companies - Forbes October 16, 2018
    ForbesSocial Media Shenanigans: Corporate Governance Pitfalls For Individuals And CompaniesForbesShkreli had a widely followed, yet a poorly managed social media practice. On a separate criminal matter, involving hedge fund investors and a drug company he founded, Shkreli was convicted of securities fraud. He is currently serving a seven-year ...What Elon Mu […]
  • Three Social Media Best Practices For Business Development - Forbes October 16, 2018
    ForbesThree Social Media Best Practices For Business DevelopmentForbesEntrepreneurs, business managers and even top CEOs all want to develop their businesses further -- expand their reach to prospective consumers and turn them into loyal customers. While traditional media has been the go-to for decades, the dawn of ...
  • Is There Really a 'Best Time to Post' Social Media Updates? - Search Engine Journal October 16, 2018
    Search Engine JournalIs There Really a 'Best Time to Post' Social Media Updates?Search Engine JournalWe all want to know what the best time to post a social media update is, but the answer isn't always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is th […]
  • Social Media Bots Draw Public's Attention and Concern - Pew Research Center's Journalism Project October 15, 2018
    Pew Research Center's Journalism ProjectSocial Media Bots Draw Public's Attention and ConcernPew Research Center's Journalism ProjectSince the 2016 U.S. presidential election, many Americans have expressed concern about the presence of misinformation online, particularly on social media. Recent Congressional hearings and investigations by soci […]
  • Most Americans say they can't tell the difference between a social media bot and a human - The Verge October 15, 2018
    The VergeMost Americans say they can't tell the difference between a social media bot and a humanThe VergeMost Americans say they can't tell social media bots from real humans, and most are convinced bots are bad, according to a new study from Pew Research Center. Only 47 percent of Americans are somewhat confident they can identify social media bo […]

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