Posts Tagged 'brand'



14 Slides Business Needs to Thrive in the Social Web

Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

Here are 14 slides business (or anyone) needs to know:

  • #8 – About 70% of the digital universe is generated by individuals.
  • #14 – Media brands are increasingly defined less by the platform and more by the community
  • #15 …the means of production and distribution are shared…
  • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
  • #21 …attention is increasingly earned…
  • #22 …creating and supporting groups…
  • #23 …engaging and nurturing its community…
  • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
  • #29 …you are what you share  — C.Ledbeater
  • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
  • #32 …its about responsiveness…
  • #38 …create content and services that [is] worth passing on.
  • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
  • #58 – New ways to tell stories…

Be There. Share. Show You Care.

The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

Feed your community. Grow your influence.
Feed your community. Earn their trust.
Feed your community.

What are you sharing?

Top Music Download: Grateful Dead’s Furthur: Internet Archive

Greatful Dead on Internet Archive

The Grateful Dead band, Furthur, is the Internet Archive’s top music downloaded and top Archive download.

The most recognizable brand and its band, The Grateful Dead, still lives and is going strong in its present incarnation as Furthur.

In fact, Furthur, and The Dead’s music are the top music and overall downloads from The Internet Archive.

Hear and see Furthur play The Grateful Dead’s music here.

Learn about Dead Heads here.

See how the entire internet is being archived in a library here.

PepsiCo strategy for brand engagement: Go within

Wondering how corporate brands are embracing social media?

Pepsi Refresh Project website

Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
– Frank Cooper, PepsiCo

Emulating Social Change Groups:
Partnerships for Community Good

This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

Thinking different yet?

It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

How do you use social media to engage consumers?

Share your comment here.

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website. http://thefuntheory.com/

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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  • Social Media for Business: The Ultimate Guide - Parade March 29, 2017
    ParadeSocial Media for Business: The Ultimate GuideParadeToday's organization operates in a world of 24/7 connectivity, social media and streaming video, where any message can travel further, faster than ever before – and quickly trend online. Likewise, millions of employees are increasingly being asked to ...
  • Nearly 90% of employees use social media, even to 'digital distraction' - cleveland.com March 29, 2017
    cleveland.comNearly 90% of employees use social media, even to 'digital distraction'cleveland.comThe survey of 1,200 employees, at companies of varying size, found that 18 percent of respondents said they checked social media 10 times or more during the workday. On the other end of the spectrum were the 12 percent of respondents, who said they ...
  • Tribal Nation claims Connecticut lawyer violated open record laws by deleting social media - New Haven Register March 29, 2017
    New Haven RegisterTribal Nation claims Connecticut lawyer violated open record laws by deleting social mediaNew Haven Register“To hold that a public employee's personal expressions on public issues are public records subject to production and preservation under FOIA would chill First Amendment rights and potentially require the state to monitor state em […]
  • Hashtag Hunter Pence: The Giants' own social media star - The Mercury News March 29, 2017
    The Mercury NewsHashtag Hunter Pence: The Giants' own social media starThe Mercury NewsPence is a bit of a social media guru with active followings across Twitter, Instagram, Snapchat and Facebook. He actively documents what's going on in his world, giving new light to the meaning of player-fan engagement. It's what earned him a ...
  • Social Media Is No Longer Just an Option - Inside Higher Ed (blog) March 29, 2017
    Social Media Is No Longer Just an OptionInside Higher Ed (blog)While social media has been used for strategic communications, community building, marketing, and engagement by multitudes of student affairs practitioners, there still exist wide swaths of practitioners (and graduate programs) where digital engagement ...
  • 'Good girl' poster for prom sparks outrage on social media - AOL March 29, 2017
    AOL'Good girl' poster for prom sparks outrage on social mediaAOLA poster for the upcoming prom at Stanton College Preparatory has sparked quite a bit of controversy online. The spread advertises an event that will take place at the Jacksonville, Florida, next week. Twitter user @LILwillingham shared a photo of the ...and more »

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