The Sheen on Sheen: Charlie dumps mainstream media for social media… and is #winning.
He was fired from the hit show Two and a Half Men, but he is definitely #winning in the online social media.
“The @charliesheen [Twitter] account has highlighted the ability of the Twitter platform to enable individuals to build an owned audience, in real-time, in scale, with a narrative that does not need to pass through the traditional media gatekeepers,”
-Lou Kerner, Internet & social media analyst for Wedbush.
Yes he said owned.
Mystic, Worlock or Social Media Maven
Yes, Charlie Sheen is winning. There is no doubt about that. His public tirades and rants are a turn off and may even be a call for professional help. But regardless of what we think of this man’s tired raving appearances, Charlie Sheen is not missing the social media boat, and in fact, intends to own it.
I really don’t think America only knows what hit them the day after Sheen’s UStream webcast. Dubbed, Sheen’s Korner, the live broadcast showed the notorious celeb along with his posse of confidants promoting Charlie’s case, or cause, to the world; and he did it with record-breaking panache. If you don’t think he is motivating millions, keep watching the dial.
Breaking Records: Winning
After CBS fired Sheen, the star fired back. Sheen launched his social media torpedoes on Twitter and Ustream, and in #winning back his own website name. Charlie then took his case to his public. On March 6 his live broadcast peaked with over 118,000 simultaneous viewers and netted over 1.2 million viewers.
Did Sheen miss the boat in not setting up his own broadcast network? Has he failed to leverage his massive television audience and Twitter followers? He may yet marshal his star power to produce his own network shows. A couple unscripted shows is one thing, broadcast network programming with ready-made audience is another.
But he’s still winning.
Social Media Sponsors: *sigh* Winning
Sheen won celebrity micro-endorsement agreements with Ad.ly, where their top celebrities earn about $10,000 per tweet, and with the backing of Internships.com, his first sponsor, reportedly paid Sheen handsomely for his social media intern search from their service. And as long as he doesn’t implode come May, there will surely be more sponsors to come.
No, Charlie Sheen hasn’t missed the boat. He’s sailing a wave of newfound social media fame.
In fact, ala Conan O’Brien, Sheen took his show on the road, and recently announced a short film role in “Warlocks.” Hardly a ladder climber. Though, how and where the film is released, how many sequels, video game rights, all have yet to be realized in Vatican Assassin Warlock style.
Eye on the Tiger: The Sheen of Sheen
Charlie Sheen appears to have that glow. That Hollywood stardom lustre that says I’m on top: “winning.”
Though whether you believe he’s got #TigerBlood or think that his social media program is #winning, keep a close eye on how this modern-day P.T. Barnum cum Hunter S. Thompson turns social media into his own Trump empire.
Or will it will be Nero?
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Watch “Winning” Youtube Fan Video <–this rules!
How to wipe Charlie Sheen off your Web browser
A Firefox and Chrome browser extension that blots out Sheen’s name anywhere it appears on the web.
@CharlieSheen Twitter Facts
- Broke the record for the fastest rise to 1 million followers – 25 hours
- Just 2 Weeks after launching his Twitter Channel 2,829,389 – #winning
- First Tweet received the fastest twitter account verification
- Charlie Sheen’s first tweet (twitter.com)
- Charlie Sheen, Now On Twitter At @CharlieSheen (techcrunch.com)
- Charlie Sheen Receives 82,148 Applicants for Internship! (blogs.forbes.com)
- Charlie Sheen’s Impact On Social Media: 1 Million Unique Visitors For Internships.com (blogherald.com)