Posts Tagged 'business'

Rupert Murdoch Convinced Newspapers are Dead: Sees iPad as “The Message”

iPad Display Item

Image via Wikipedia

The iPad Is “The Message”

It’s all about media in the media…

The internet and social media disruption to former “traditional media” formats became ever more distinct as Rupert Murdoch announced his iPad Newspaper.

Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper. Yep, that’s iPad centric; to include all forms of tablet computers for its future news presentation and distribution.

Today more than 65 percent of Fortune 500 companies
are deploying or piloting the iPad.    -Apple Inc.

Seems Murdoch is advancing what will soon become more commonplace in both enterprise and consumer trends.

iPad: An Enterprise and Social Game Changer

Calling Apple’s iPad “an exception” and “more than just the latest consumer gadget,” Gartner Research recently sent a clarion call world wide to CEOs and business enterprises. Gartner called for CEOs to get directly involved in specific technology device decisions with their CIOs based on the iPad’s disruptive potential for business. Recent news posts cite that change is happening, and fast.

[T]he iPad is not a notebook replacement for most users,
but a valuable companion device. As it is much less
intrusive in face-to-face environments than conventional
notebooks, it is well suited to a sales or information-sharing
environment. It also makes electronic media consumption
effortless and casual, thereby increasing consumption

Media is changing the face of mass media and business, and mediating the rate at which we will mediate all media. And the iPad is the message.

Read more on Murdoch’s iPad newspaper revolution here.

Chalk one up for the Men in Black

FTC takes down bad business. Scores one for business and consumers.

A U.S. district court ruled in favor of the Federal Trade Commission (FTC) who successfully sued Inc21.Com for illegally slamming businesses and consumers into internet service accounts.

From the FTC’s release,

“The most compelling proof of these violations is a comprehensive expert survey of 1,087 of defendants’ so-called ‘customers.’ This survey revealed that nearly 97 percent of defendants’ ‘customers’ had not agreed to purchase defendants’ products. Even more egregious, only five percent of them were even aware that they had been billed.”

Read the FTC Release.

3 Things you need to know to stay in business: Jeff Bezos

Jeff Bezos, CEO of Amazon speaks to the Zappos company on the day of their merger 1 year ago.
Great tips from a great visionary and businessman.

Will Facebook become the next EBay or WalMart?

Delta-Facebook-Page

“It’s inevitable that e-commerce and Facebook
will overlap or collide.”

– Scott Wingo, Chief Executive of ChannelAdvisor Corp.

Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.

Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?

Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.

– ForSee Results

Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.

But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.

Not Buying the F-Word

Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”

Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.

What do you think?

Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – — – – – –

Read the Wall Street Journal article. Also reprinted here.

Are You Getting Paid to Tweet?

Monetizing Social Media Activities

Social Media Publishers Making Money

Monetizing your social media content like your tweets or fan page content is paying off.

According to a recent survey, over one-half (56%) of social media content publishers, including Twitter users and bloggers, report having monetized their social media activities.

Although the IZEA survey finding that 88.3% of social media publishers monetize social media seems somewhat high,  they also find some interesting data.

  • Twitter users earn 298% more for their blogs than non-twitter users in social media sponsorship.
  • Most common venues for sponsored social media activity:
    • Blog posts (64.3%)
    • Twitter updates (44.5%)
  • 52.3% of social content publishers have received direct material compensation for their social content.

Learn more about social media.

Read the full post here.

See why the new Twitter is simply amazing

Twitter rolls out new features offering power networking
with a robust set of rich information tools
for improved user experience.

The New Twitter

The New Twitter

The folks at Twitter are promising an amazing redesign of their social networking short messaging service.

The new Twitter looks like they finally got it all together. It features an easy access control panel right in our home page view consolidating its user services. This opens up the 140 character social media network to become an information rich, multimedia enabled business and social networking platform.

How did they make this happen? Twitter partnered with some of the internet’s top social media service providers to offer this full featured service.  Now you can access Dailybooth, DeviantArt, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, TwitPic, Twitvid, USTREAM, Vimeo, Yfrog, YouTube and more, to make your tweets more useful from within your Twitter account.

New Look And Performance

The New Twitter features more info under each tweet, deeper context, fully playable embedded media, a side panel that slides out to the right of your tweet stream to reveal all this content beautifully.

New Home Panel

Your Twitter User Home Page now sports a broader control panel on the right with more clearly identifiable function areas.

New-Twitter-Home-Page-Panel

Preview User Profiles from Tweets

Much like its competitors, Twitter now presents a user profile preview right in your account when selecting a tweet. This saves time with reduced browser refreshing from opening a new page to view a user’s profile information.

New-Twitter-User-Profiles-Previews

Multimedia Display and Play

See embedded photos and watch Youtube, Vimeo or USTREAM videos right in your Twitter account.

New Twitter: Multimedia Video Display

The new Twitter features will be rolling out slowly over several weeks.
To follow the news read about it on their blog.

Take a look at this video for what’s new.

Vodpod videos no longer available.

Brian Solis: Bringing a Brand to Life in Social Media

Vodpod videos no longer available.

Brian Solis interview on brand personality and its public representation.

Read the full post on his blog.

Brian Solis

Brian Solis. Image via Wikipedia


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