The iPad Is “The Message”
It’s all about media in the media…
Rupert Murdoch is currently leading the charge to build The Daily, an iPad-centered newspaper. Yep, that’s iPad centric; to include all forms of tablet computers for its future news presentation and distribution.
Today more than 65 percent of Fortune 500 companies
are deploying or piloting the iPad. -Apple Inc.
Seems Murdoch is advancing what will soon become more commonplace in both enterprise and consumer trends.
iPad: An Enterprise and Social Game Changer
Calling Apple’s iPad “an exception” and “more than just the latest consumer gadget,” Gartner Research recently sent a clarion call world wide to CEOs and business enterprises. Gartner called for CEOs to get directly involved in specific technology device decisions with their CIOs based on the iPad’s disruptive potential for business. Recent news posts cite that change is happening, and fast.
[T]he iPad is not a notebook replacement for most users,
but a valuable companion device. As it is much less
intrusive in face-to-face environments than conventional
notebooks, it is well suited to a sales or information-sharing
environment. It also makes electronic media consumption
effortless and casual, thereby increasing consumption
Media is changing the face of mass media and business, and mediating the rate at which we will mediate all media. And the iPad is the message.
Read more on Murdoch’s iPad newspaper revolution here.
- Is Rupert Murdoch’s iPad-Only Newspaper the Future of Journalism? [OP-ED] (mashable.com)
- Silicon Alley Insider: Apple Planning December Event With Rupert Murdoch (AAPL, NWS) (businessinsider.com)
- 8 Reasons Why Rupert Murdoch’s Digital Daily Is Doomed (And One Big Reason It Could Work) (fastcompany.com)
- Apple Cuts Deal With Murdoch, Giving Progressives the Finger (alternet.org)