Posts Tagged 'change'

Dan Cobley: What physics taught me about marketing

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“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.


What can business learn from dog training?

What lessons can business, managers and parents learn
from dog training?

Dr. Ian Dunbar is a veterinarian, animal behaviorist who presents three lessons learned.

Watch the full video on ForaTv.

Change, adaptability and alignment at the fore of business survival

Is change and unpredictability the new normal?

McKinsey Quarterly’s Allen Webb discusses what has and hasn’t changed this past year with Chief Strategy Officers Rik Geiersbach of Boeing, Peter Jueptner of Estée Lauder, Peter Pintar of Smith International, and Niki Manby of Visa.

Navigating New NormalClick the image to see the video.

So is there a new normal?
Seems like shorter planning cycles and structural adaptability are central to surviving what used to be a predictable market.

Here are some key take-aways from the discussion:

Niki Manby, CSO – Visa.

  • You want to be nimble.
  • The word we have to pair with that is alignment. You have to make sure your corporate processes and structure you have in place are in line with where you want to go strategically.

Peter Joeptner, CSO – Estee Lauder.

  • From a global perspective, the new normal in the North American is normal.
  • We stopped predicting growth rates. Its very difficult to predict how much the market can grow. It’s impossible to predict here in the downturn.
  • Adaptability is front and center [in running your company]. Now we are changing quarterly and adjusting quarterly.
  • Alignment in the company around the leadership of the company is critically important.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

To succeed in life what one thing would you do?

via Holy Kaw!

Success defined is always an attractive proposition.

Holy Kaw blogs on Peter Bergman’s quest and attainment of success in To succeed in life, you need just one thing.

Bergman cites that to achieve success we need to identify the task that carries the greatest influcence toward achieving our goal and to focus everything passionately upon it.

Identifying the strategic critical element to achieve success is the key to this equation.

Good advice for entrepreneurs and small business persons seeking to grow their business.

Read Bergman’s full post here.

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42


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