Posts Tagged 'chaos'

Dan Cobley: What physics taught me about marketing

Vodpod videos no longer available.

“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.

Change, adaptability and alignment at the fore of business survival

Is change and unpredictability the new normal?

McKinsey Quarterly’s Allen Webb discusses what has and hasn’t changed this past year with Chief Strategy Officers Rik Geiersbach of Boeing, Peter Jueptner of Estée Lauder, Peter Pintar of Smith International, and Niki Manby of Visa.

Navigating New NormalClick the image to see the video.

So is there a new normal?
Seems like shorter planning cycles and structural adaptability are central to surviving what used to be a predictable market.

Here are some key take-aways from the discussion:

Niki Manby, CSO – Visa.

  • You want to be nimble.
  • The word we have to pair with that is alignment. You have to make sure your corporate processes and structure you have in place are in line with where you want to go strategically.

Peter Joeptner, CSO – Estee Lauder.

  • From a global perspective, the new normal in the North American is normal.
  • We stopped predicting growth rates. Its very difficult to predict how much the market can grow. It’s impossible to predict here in the downturn.
  • Adaptability is front and center [in running your company]. Now we are changing quarterly and adjusting quarterly.
  • Alignment in the company around the leadership of the company is critically important.

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

RSS Social Media in the News

  • How to add photos you already took to social media stories - Mashable August 19, 2017
    MashableHow to add photos you already took to social media storiesMashableStories started with Snapchat, then Instagram and Facebook added their own versions to try and win our loyalty. There are crazy amounts of ways to make your story unique within each app. But you might not know that you can also post old photos in your ...and more »
  • Taylor Swift wipes social media accounts; website goes dark - Atlanta Journal Constitution August 19, 2017
    Atlanta Journal ConstitutionTaylor Swift wipes social media accounts; website goes darkAtlanta Journal ConstitutionTaylor Swift has wiped her social media accounts clean, and fans of the singer are trying to figure out why, Billboard reported. >> Read more trending news. On average, Swift has put out a new album every two years since her debut in 2006. […]
  • On vacation, take a social media vacation: Our Turn - Poughkeepsie Journal August 19, 2017
    Poughkeepsie JournalOn vacation, take a social media vacation: Our TurnPoughkeepsie JournalBut I held off from posting any of it to social media that week. Meanwhile, toward the end of my trip, I saw a friend posting pictures while on a spur-of-the-moment trip to Dubai. (I'll spare you his name, but if you're a regular reader you likely know ...
  • Social media buzzing following decision to cancel Centennial football season - Baltimore Sun August 19, 2017
    Baltimore SunSocial media buzzing following decision to cancel Centennial football seasonBaltimore SunThe news that Centennial High School will not be fielding a varsity football team this fall (FULL STORY) was met with a wide array of reactions on Friday evening. There have been Howard County football programs in the past that have struggled with ...and mor […]
  • US Nazi supporters move to Russian social media after Facebook ban - Telegraph.co.uk August 18, 2017
    Telegraph.co.ukUS Nazi supporters move to Russian social media after Facebook banTelegraph.co.ukRussian authorities have been increasingly fining and even imprisoning social media users under a vague law against extremism, but many of these people have been convicted for criticising Russia's intervention in Ukraine. Law enforcement here most ...and more […]
  • Here's why social media check-ins could be a bad idea - South Coast Herald August 19, 2017
    South Coast HeraldHere's why social media check-ins could be a bad ideaSouth Coast HeraldPeople are advised to think twice before doing that seemingly-innocent social media check-in. 7 hours ago. THE internet has made the world smaller and made it easier for people to share their lives. It has also made it easier for criminals to have ...

Follow Me

Paypal