Posts Tagged 'corporate'

Social Media Helping in Gulf Coast Oil Crisis

Expedia Oil Spill Help Tweet

Social media has played a pivotal role in engaging and educating the public as well as monitoring and mobilizing reponse in the wake of the BP oil spill.

Whether or not you believe that social media has become the message, our use of social media has played a crucial and beneficial role in the public response, mobilization, continued education on the Gulf Coast event status and impact, and subsequent advocacy to change or ameliorate to avoid future such incidences.

Is the Media the Message?

The message here is that social media is the preferred mode of communication of the day. It is the way we choose to connect one another and relate to our environment, and in this case to save it..

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$104BN Company, Siemens Sets the Bar on Social Media Implementation

In addressing the “quality gap” in social media content across the web, Siemens, the $104BN German corporation, demonstrates how it has embraced the meaning of social media throughout its corporate structure in this post.

Siemens sets the bar on social media implementation
where it can not only be reached, but better seen
for many companies to now understand.

3 Key Corporate Social Media Values: Siemens

  • Open Corporate Culture

    “[W]e have set up an environment that encourages employees
    to explore using social media in their work very early on.”

    • Transparency

    “Because Siemens can see how its spotlight on certain “off-line”
    events… has achieved near real-time results through working
    with bloggers and online journalists, the understanding of
    the value of social media is increasing throughout the company.”

    “One of the things that Siemens is teaching us is the degree
    to which we can be an honest broker between bloggers, whom
    they increasingly recognize as important to their communications
    outreach, and their senior staff.”

    • Quality, Trusted Authority

    “Siemens is more concerned than most companies with blogger
    ethics, and in putting together our plan to both create a branded
    presence at Cop15, and to create quality and authority in our
    on-site reporting…”

    Corporate Social Media Leadership

    Concurrent to a previous post, simply embracing social media is not the goal. Aligning it to your company goals and objectives, and implementing it openly throughout your organization along those goals, is.

    The remaining corporate challenge is producing quality content. The question is posed, “In what ways can trusted “outside” brands or individuals with strong reputations convey quality more quickly?

    Read the full post at Social Media Today.

    Social Media: American companies slow to adapt policy

    Mashable reports on a study that finds only 29% of American companies have a formal policy regarding employee use of social networking sites.

    Productivity and reputation management are key concerns as 63% companies say their social media policy is effective.

    Read the full report here.

    PepsiCo strategy for brand engagement: Go within

    Wondering how corporate brands are embracing social media?

    Pepsi Refresh Project website

    Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

    [W]e decided that this year it was time for the brand
    to actually go within culture and actually move
    something forward, so that it was actually getting
    engaged with consumers.
    – Frank Cooper, PepsiCo

    Emulating Social Change Groups:
    Partnerships for Community Good

    This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

    To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

    Thinking different yet?

    It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

    How do you use social media to engage consumers?

    Share your comment here.

    Tweeters for Hire: Big Business’s Human Engagements

    Watching major corporations take the plunge in social media is more than an experiment.

    According to this AP article companies are diving in to humanizing their brands.

    “Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola’s Atlanta-based director of social media.”

    Fallen on Deaf Ears?
    Hardly. Transparency and openness in communication seems to go a long way for both companies and their consumers.

    The article cites that, according to Ford  Motors’ social media strategist Scott Monty, “You’re addressing whoever wrote the original comment. But you’re doing it in the public square.”

    Read the full post here: More Big Businesses Hire Tweeters.

    MidWest Corps “Get Closer” with Social Media

    The St. Louis Business Journal reports major corporate brands investing in social media to respond to consumer need for connectivity through conversation and to enrich marketing effectiveness.

    Read the full post here.


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    • Miami Airport Calls Out Trump's Social Media Director for Retweeting Fake Video of Flooding There - PEOPLE.com September 11, 2017
      PEOPLE.comMiami Airport Calls Out Trump's Social Media Director for Retweeting Fake Video of Flooding TherePEOPLE.comPresident Donald Trump's golf-caddy-turned-White-House-social-media-director retweeted a video of what he said was a flooded Miami International Airport during Hurricane Irma — and was promptly corrected by the airport. Dan Scavino J […]
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