Posts Tagged 'corporate'

Social Media Helping in Gulf Coast Oil Crisis

Expedia Oil Spill Help Tweet

Social media has played a pivotal role in engaging and educating the public as well as monitoring and mobilizing reponse in the wake of the BP oil spill.

Whether or not you believe that social media has become the message, our use of social media has played a crucial and beneficial role in the public response, mobilization, continued education on the Gulf Coast event status and impact, and subsequent advocacy to change or ameliorate to avoid future such incidences.

Is the Media the Message?

The message here is that social media is the preferred mode of communication of the day. It is the way we choose to connect one another and relate to our environment, and in this case to save it..

$104BN Company, Siemens Sets the Bar on Social Media Implementation

In addressing the “quality gap” in social media content across the web, Siemens, the $104BN German corporation, demonstrates how it has embraced the meaning of social media throughout its corporate structure in this post.

Siemens sets the bar on social media implementation
where it can not only be reached, but better seen
for many companies to now understand.

3 Key Corporate Social Media Values: Siemens

  • Open Corporate Culture

    “[W]e have set up an environment that encourages employees
    to explore using social media in their work very early on.”

    • Transparency

    “Because Siemens can see how its spotlight on certain “off-line”
    events… has achieved near real-time results through working
    with bloggers and online journalists, the understanding of
    the value of social media is increasing throughout the company.”

    “One of the things that Siemens is teaching us is the degree
    to which we can be an honest broker between bloggers, whom
    they increasingly recognize as important to their communications
    outreach, and their senior staff.”

    • Quality, Trusted Authority

    “Siemens is more concerned than most companies with blogger
    ethics, and in putting together our plan to both create a branded
    presence at Cop15, and to create quality and authority in our
    on-site reporting…”

    Corporate Social Media Leadership

    Concurrent to a previous post, simply embracing social media is not the goal. Aligning it to your company goals and objectives, and implementing it openly throughout your organization along those goals, is.

    The remaining corporate challenge is producing quality content. The question is posed, “In what ways can trusted “outside” brands or individuals with strong reputations convey quality more quickly?

    Read the full post at Social Media Today.

    Social Media: American companies slow to adapt policy

    Mashable reports on a study that finds only 29% of American companies have a formal policy regarding employee use of social networking sites.

    Productivity and reputation management are key concerns as 63% companies say their social media policy is effective.

    Read the full report here.

    PepsiCo strategy for brand engagement: Go within

    Wondering how corporate brands are embracing social media?

    Pepsi Refresh Project website

    Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

    [W]e decided that this year it was time for the brand
    to actually go within culture and actually move
    something forward, so that it was actually getting
    engaged with consumers.
    – Frank Cooper, PepsiCo

    Emulating Social Change Groups:
    Partnerships for Community Good

    This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

    To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

    Thinking different yet?

    It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

    How do you use social media to engage consumers?

    Share your comment here.

    Tweeters for Hire: Big Business’s Human Engagements

    Watching major corporations take the plunge in social media is more than an experiment.

    According to this AP article companies are diving in to humanizing their brands.

    “Multinational corporations, such as Ford Motor Co. and Coca-Cola Co., are beginning to use social media to increase positive sentiment, build customer rapport and correct misinformation, says Adam Brown, Coca-Cola’s Atlanta-based director of social media.”

    Fallen on Deaf Ears?
    Hardly. Transparency and openness in communication seems to go a long way for both companies and their consumers.

    The article cites that, according to Ford  Motors’ social media strategist Scott Monty, “You’re addressing whoever wrote the original comment. But you’re doing it in the public square.”

    Read the full post here: More Big Businesses Hire Tweeters.

    MidWest Corps “Get Closer” with Social Media

    The St. Louis Business Journal reports major corporate brands investing in social media to respond to consumer need for connectivity through conversation and to enrich marketing effectiveness.

    Read the full post here.


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    • WhatsApp, Facebook, Twitter and YouTube are having an outsize ... - Quartz February 26, 2017
      WhatsApp, Facebook, Twitter and YouTube are having an outsize ...QuartzFive years ago, when Social Media Week launched in Lagos, it was the first event of its kind in Africa on that scale. At the time, social media seemed mostly a fun ...and more »
    • Users fear social media is making them ill, but they still can't stop - The Independent February 26, 2017
      The IndependentUsers fear social media is making them ill, but they still can't stopThe IndependentNearly half of millennials fear their addiction to social media is having a negative effect on their mental and physical health. A new survey by the American Psychological Association (APA) found about 90 per cent of people aged 18-29 were using social ... […]
    • Chelsea Clinton's Social Media Personality Has Gotten a Fiery Post-Election Upgrade - Vanity Fair February 26, 2017
      Vanity FairChelsea Clinton's Social Media Personality Has Gotten a Fiery Post-Election UpgradeVanity FairBut since the election, Clinton's social media presence could best be described as “going off.” She's had it in for Donald Trump for a while now, plus posting a few jabs at the notorious “Bowling Green Massacre,” the epidemic of “fake news, […]
    • The US wants to check Chinese visitors' social media profiles - Mashable February 20, 2017
      MashableThe US wants to check Chinese visitors' social media profilesMashablePopular social media websites such as Facebook are blocked in China, with the majority of Chinese citizens using social media sites such as Weibo and Renren. A CBP spokeswoman said that travellers could submit social media information about "any ...Proposed Homeland Securi […]
    • Who to follow on social media during the Oscars - ABC News February 26, 2017
      Who to follow on social media during the OscarsABC NewsThe Oscars tend to bring out the best in social media content, and there are definitely several celebs' Twitter and Instagram accounts you should keep your eye on this Sunday. Jimmy Kimmel · Viola Davis · Lin-Manuel Miranda · Justin Timberlake.
    • US Supreme Court weighs NC law banning sex offenders from social media - UPI.com February 26, 2017
      UPI.comUS Supreme Court weighs NC law banning sex offenders from social mediaUPI.comLester Packingham Jr. was convicted in 2010 of violating a North Carolina law that makes it a crime for a registered sex offender to "access" a commercial social networking website open to those under 18, including Facebook. The U.S. Supreme Court will ...Argument p […]

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