Posts Tagged 'demographics'

Women Spend More Time Social Networking and on Web

The online gender gap widens.

The LA Times reports on a recent study that finds 76% of all women online visit a social networking site compared with 70% of all men online.

In fact, women spend more time (5.5hrs) on social-networking sites than men (3.9hrs), on average per month.

Read the summary here.

Download the full comScore study.


Flowtown: Marketer’s dream, Web User’s scare

Geo tagging, open commenting, public profiles: but where is all your online information is going?

Flowtown created an email marketing service that mines your email database and collects their public information from across the web.

The result is a marketer’s dream. Create more targeted email campaigns from more detailed demographic information

For users? Well… caveat emptor. Let the web user beware.

If you are joining social websites and communities or commenting across the web, then your data is out there.

Bruce Houghton sums it up in his post.

It all sounds a little bit like invasion of privacy
until you remember that every bit of
information that Flowtown gathers was
knowingly posted by the user on the social web.

Not the most comforting statement. The point above is half made.

It’s not that it “sounds” like an invasion of privacy it is a violation of a user’s privacy for they did not voluntarily consent to have their social profile information to be used in this manner. Users in email marketer’s email lists did not “opt in” to allow their their social network information to be used.

So clearly web users would feel uncomfortable or violated, and even marketers commenting on the post “feel” uncomfortable knowing their information is being used without their consent.

So what privacy rights do web users have over who uses your information? Houghton is right- none.

If you do not check your privacy and personal settings in social web services to “opt out” of certain options that publicize your profile information or list you in web searches, then you by default have allowed these services to do so.

The Rise of Women in Social Networks

Brian Solis’s recent analysis of the 20 Top Social Media sites reveals interesting statistics on who is using these social media sites.

Most notably is more than the presence of women, but their clear dominance throughout the socialsphere.

  • In 16 of 20 top social media sites, women equaled or dominated men in number of users.
  • Women dominated in the top 2 social media sites, Facebook (57% women, 70.27M users) and MySpace(64% women, 70.25M users)

In interpreting the data, Solis challenges marketers and PR specialists is to participate as community managers, in contrast to the standard modus opendi of top down, one-to-many marketing.

The key lesson for marketers is a choice to participates as a social member in these sites to discover and mine the richness and network complexities.

Each network possesses a vibrant culture and ecosystem that is powered by context and connected by influential social graphs.

Inclusion begins with consistent demonstration of trustworthiness via presence, sharing, support and contributory content of value.

For complete statistics, read the full post here.

Sound off

How do you assure your marketing strategies are participatory and sensitive to community member needs?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Are Young People Are Flocking to Twitter?

Just one month after a report was released suggesting that young people do not tweet, a new study by Comscore differs.

The fastest growing audience segment on Twitter is now young people ages 12-24.

Mashable’s Adam Ostro reports that “unlike popular social sites before it – most notably Facebook (Facebook) and MySpace (MySpace) – Twitter is actually “aging in reverse,” first gaining popularity with older users and only later teens and young adults.”

For more info, read the full article here.


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