Posts Tagged 'education'

Dan Cobley: What physics taught me about marketing

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“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.

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Does your messaging represent your audience?

Do your messages represent your intended target audience?

Bill Nye delivers, and big! His science music videos are hip hop
meets Big Blue Marble mashup.

Something every middle school or junior high school teacher should
watch with their students.

HT to AllTop!

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FBI to throw the book at School? Web Cam spying on students

Invasion of privacy to reclaim a missing laptop?

Using embedded spyware to control student’s laptops and collect student and family images?

Some school officials need the book thrown at them.

LMSD Admits to Collecting More than 55,000
Student Images from Web Cams

The Lower Merion School District in Philadelphia, Pennsylvania Administrative officials have acknowledged secretly activating  web cams to record users. The district admittedly collected tens of thousands of images, more than 55,000, from web cams on computers it issued the students.

The ultimate tragedy is the school’s planned execution to commit this privacy invasion.

Read the text of the lawsuit filed against the Lower Merion School District here.

Lower Merion School District officials have acknowledged secretly

Tufts Univ. Accepts Youtube Videos with Applications

Tufts University is accepting college applications from students with Youtube videos attached.

Seems the higher learning institution has adapted to embrace real time social media information enabling student prospects to differentiate themselves using creativity, identity, originality, and innovation.

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Is Twitter causing students to fail?

A recent Canadian Press article headline blames Twitter, social networking and texting for poor student grammar and writing skills.

One would think that the sky were falling upon scanning that headline.

On closer reading, however, it seems the root of the problem is a lack of attention to mandating grammar lessons or a language proficiency exam to assure standards. The article cites the Associate Dean of Simon Fraser University in British Columbia who blames “poor- or no – grammar instruction in lower schools.”

Contrary Findings

A separate article shows that researchers in Canada, the U.S. and Britain who have studied the text messages, online chats and face-to-face conversations of real teenagers say their findings overwhelmingly show the kids are all right.

Moreover, a 2009 U.K. study found that textism use was actually driving the development of phonological
awareness and reading skills in children.

Persistent Problem or Today’s Neologisms?

So what is the rush to blame social networking communication for an apparent failure in grammar and writing skills?

New words, abbreviations and acronyms enter our language all the time. Words such as radar, x-ray, robotics, cyberspace, pro-choice, pwn, quixotic, blog, and soccer mom are neologisms. What has been their affect on literacy and our communications?

The Rise of Standards or Downfall of Civilization

Bottom line may be maintain English language standards and testing in elementary and secondary schools. We can’t just go blaming every new thing for the down fall of society or social skills at a minimum.

Otherwise u cld b ROTFL 4 ea SM site thnkn its pwned
yr grmmr skls 4evr! LOL ;-p

Future learning requires a “vision” today

A perennial favorite since Michael Wesch released it.

Ask yourself , “How are we preparing tomorrow’s leaders today?”

See full video here.

Leave a comment here.

Principal Declares Recess is NOT “Free Time” « FreeRangeKids

Sometimes I think our society has come so far from darkness
to enlightenment no more Inquisition, for instance; no more
Scarlet A’s that we have come full circle and are now back
to being idiots. A case in point? This principal’s letter to parents
about why she doesn’t want kids to consider recess ”free time.”
– from Principal Declares Recess is NOT “Free Time”

Time for an Educator “time out.”

How do we prepare the brightest and most creative problem solvers of the next generation if we do not focus on their learning environment?

In a previous post I shared how one national non-profit organization was supporting structured recess and “play” at schools to improve the youth developmental environmental factors that contribute to a child’s learning success.

Unfortunately, here’s a story where a beleaguered administrator might need a time out to reflect upon what research shows works to best support a learning environment.

What’s your opinion?
Is recess and “free time” important in youth development?

What is the learning environment like at your neighborhood schools?
What is the role of recess and unstructured play time “recess” at schools near you?
Leave your comment.


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