Posts Tagged 'engagement'

Does Twitter Matter?

Twitter Badge Retweet
Network Effect

Twitter: 90 million new messages a day, 130 million searches this August, 160 million international users, and nearly three-quarters (71%) of all tweets go un-answered or without being retweeted.

That’s according to social media analysis tool maker Sysomos.The majority of all tweets are one-way “conversations” into the ether. Or are they?

Of 1.2 billion tweets posted over a two month period that Sysomos analyzed:

  • Only 6 percent of tweets garner a retweet.
  • 23 percent of tweet get an @ reply.
  • 96.9% of replies and 92.4% of retweets occur within an hour of the original post.

So it’s not you. It’s just everybody else: reading, and not retweeting your stuff.

If a Tweet Falls in the Forest…

Do tweets have value? Does tweeting have value. Does Twitter even matter?

So if 71% of all tweets go un retweeted or replied to, a lot of people are probably asking themselves right now, “what is the value of the tweet?”

One thing  I see missing in the study is data of user/followers consumptive behaviours and engagement sentiments; how are Twitter users disposing of the information itself (tweets), and what is their experience in engaging the information?

Asking users, “what are you doing with the information of those you follow?” and “how do you feel when you read a tweet?” would round out the data set to find value in: 1) how the information being used, and 2) how the act of engaging the information stream (tweets) is perceived (strictly informative, entertainment, comforting, etc). This user data may give a little more insight into the Sysomos dataset before drawing any conclusions on its relevance or importance of Twitter, tweeting, or the value of our tweets.

Care to Retweet or Comment?

Read more at Alltop.

Women Spend More Time Social Networking and on Web

The online gender gap widens.

The LA Times reports on a recent study that finds 76% of all women online visit a social networking site compared with 70% of all men online.

In fact, women spend more time (5.5hrs) on social-networking sites than men (3.9hrs), on average per month.

Read the summary here.

Download the full comScore study.

PepsiCo strategy for brand engagement: Go within

Wondering how corporate brands are embracing social media?

Pepsi Refresh Project website

Jesse Stanchak interviews PepsiCo’s Frank Cooper in this good post on PepsiCo’s brand engagement with its Pepsi Refresh Project.

[W]e decided that this year it was time for the brand
to actually go within culture and actually move
something forward, so that it was actually getting
engaged with consumers.
– Frank Cooper, PepsiCo

Emulating Social Change Groups:
Partnerships for Community Good

This corporate project has embraced the social innovations of online fund raising, micro lending and social change websites like Network for Good, Idealist.org and Kiva where visitors are prospective donors to proposed community based projects.

To promote the project, Refresh Everything has secured key celebrity partnerships to include Kevin Bacon‘s Six Degrees project and Demi Moore in supporting Girls Educational & Mentoring Services.

Thinking different yet?

It may be some time before there is a sea change in corporate marketing strategy, though moves like PepsiCo signal a strong need to move towards authentic consumer engagements for competitive survival in the marketplace.

How do you use social media to engage consumers?

Share your comment here.


Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • Social Media for Business: The Ultimate Guide - Parade March 29, 2017
    ParadeSocial Media for Business: The Ultimate GuideParadeToday's organization operates in a world of 24/7 connectivity, social media and streaming video, where any message can travel further, faster than ever before – and quickly trend online. Likewise, millions of employees are increasingly being asked to ...
  • Nearly 90% of employees use social media, even to 'digital distraction' - cleveland.com March 29, 2017
    cleveland.comNearly 90% of employees use social media, even to 'digital distraction'cleveland.comThe survey of 1,200 employees, at companies of varying size, found that 18 percent of respondents said they checked social media 10 times or more during the workday. On the other end of the spectrum were the 12 percent of respondents, who said they ...
  • Tribal Nation claims Connecticut lawyer violated open record laws by deleting social media - New Haven Register March 29, 2017
    New Haven RegisterTribal Nation claims Connecticut lawyer violated open record laws by deleting social mediaNew Haven Register“To hold that a public employee's personal expressions on public issues are public records subject to production and preservation under FOIA would chill First Amendment rights and potentially require the state to monitor state em […]
  • Hashtag Hunter Pence: The Giants' own social media star - The Mercury News March 29, 2017
    The Mercury NewsHashtag Hunter Pence: The Giants' own social media starThe Mercury NewsPence is a bit of a social media guru with active followings across Twitter, Instagram, Snapchat and Facebook. He actively documents what's going on in his world, giving new light to the meaning of player-fan engagement. It's what earned him a ...
  • Social Media Is No Longer Just an Option - Inside Higher Ed (blog) March 29, 2017
    Social Media Is No Longer Just an OptionInside Higher Ed (blog)While social media has been used for strategic communications, community building, marketing, and engagement by multitudes of student affairs practitioners, there still exist wide swaths of practitioners (and graduate programs) where digital engagement ...
  • 'Good girl' poster for prom sparks outrage on social media - AOL March 29, 2017
    AOL'Good girl' poster for prom sparks outrage on social mediaAOLA poster for the upcoming prom at Stanton College Preparatory has sparked quite a bit of controversy online. The spread advertises an event that will take place at the Jacksonville, Florida, next week. Twitter user @LILwillingham shared a photo of the ...and more »

Follow Me

Paypal