“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”
– Chris Copeland, CEO, GroupM Search
A recent study shows how search and social amplfy consumer’s purchasing decisions.
Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products
Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.
- Consumers Combine Search, Social Media For Purchasing Decisions (informationweek.com)
- GroupM Study: Consumers Start with Search, Consult Social Meida (seomoves.org)
- Shoppers Combine Search, Social Media to Fuel Decisions (inc.com)