Posts Tagged 'facebook'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

Will RockMelt be Facebook’s Giant Killer?

RockMelt Browser Social Network for Facebook

Kara Swisher of All Things Digital calls it “a big wet kiss to Facebook.”
CNET’s Seth Rosenblatt wonders if it will truly replace Flock.

What is all the talk about?

RockMelt – the new web browser built ground up “for the way people live and work today.” According to its founders, RockMelt was built to “address people’s three top browsing behaviors: interacting with friends, consume news and information, and searching.” Well, that is if you are a Facebookaholic or believe that Facebook will be the operating system of the future.

While RockMelt is definitely a plus, it more or less offers a browser interface that lays over your Facebook experience, allowing you to more easily mix your web browsing content into your Facebook news stream and share directly with friends. A small enhancement on both the Chromium open source browser and Facebook.

RockMelt works by drawing your data from Facebook and then posits it into the cloud. You log into RockMelt via a Facebook sign-on button from no matter where you are. Then RockMelt delivers your friend data, layout, updates, bookmarks, settings and browsing data from the cloud each time you login.

Visually it pulls your friends out of the browser and keeps them in view on the left side of the browser while you pursue the web. RockMelt puts your apps, Facebook news feed and profile, Twitter feed and RSS feeds on the right side of the browser, somewhat ala Yoono.

RockMelt sidebars makes key objects visible and edgy.

RockMelt brings your social experience topside with 2 sidebar columns (see top pic).

The left sidebar is your “Friends Edge,” displaying your Facebook friends. It can sort by Alpha , Who’s Online, Favorited or Show All Friends. It shows their online status in green (online), yellow (busy) or gray (offline). Selecting a friend open a smaller window displaying their updates, a chat tab, and a Wall link to write on their wall.

The right sidebar is the “App Edge.” Here it displays your Facebook Profile, pages, Twitter and RSS feeds, or recent pages visited for easily drop in to your social networks.

It also shows more of the news stories, so you can get more of a preview without opening another tab or clicking over to the page.

RockMelt Social Network Browser: Twitter Edge

RockMelt Downers

Choice and lack of privacy. Users must first “Accept” to let RockMelt share information with Facebook in order to download the browser and can only activate RockMelt browser by signing in to Facebook. So now, RockMelt will be gathering even more of your personal information at Facebook like your complete search and browsing habits, RSS feeds and extensions used. While this may make RockMelt a “killer” acquisition target for Facebook with the exclusive Facebook integration, it limits user choice to exercise options over what information they want to “share” or make accessible to anyone online.

RockMelt purportedly does not disclose information about data collection. According to its founders, RockMelt will “provide a new, highly social browsing experience in line with the web habits of today’s computer users.”

However, users’ web habits are their own. That’s why we have a privacy policies to protect both web service companies and users, right?

If it wants to build a credible user base, RockMelt should adopt a policy of transparency and disclose what it collects and to whom it provides access to (third parties) in the cloud. Especially since it has close links to Facebook. RockMelt is partly funded by Marc Andreessen, the browser titan of  both Mosaic and Netscape. He sits on Facebook’s Board and his venture group Andreessen Horowitz is a major backer of RockMelt. With the recent privacy lawsuits against Facebook, it might be good for RockMelt to fully disclose upfront.

RockMelt Social Network Browser: Facebook Edge

There are other places for improvement. The browser is built for laptop/desktop screen use and not for mobile, but that is sure to come later. The News Feed doesn’t allow you to select who you want to follow, it instead uses the Facebook algorithm which chooses for you whose news you get. And RockMelt doesn’t yet support real-time Twitter updates.

While Flock was the first and formerly only social network browser, RockMelt can make browsing and using Facebook so much easier and fluid. A big plus for hardcore Facebookers and for this new entry into the browser market.

But is RockMelt really an evolution of the web browser? Will it be the giant killer to take down Google Chrome, IE or Firefox? Meh. Though it is an improvement anyway.

Give it a whirl here.

How to Save Your Facebook Application Tabs

Facebook-Tabs-Going-Away1

[W]e are removing application tabs from user profiles.
Starting this Wednesday, users will no longer be able to add them.

The writing is on your Wall.

The Bad News. Your Facebook application tabs are going away Wednesday, November 3, 2010, due to low usage rates.  That includes tabs for games and services like ReverbNation, Friend’s O Mine, Etsy, etc.

The Good News. They can stay on pages. Facebook says it will continue supporting application tabs on Facebook Business Pages and Fan Pages. According to Facebook developer’s page, “We will, however, continue to support existing implementations of the older authentication mechanism as well as FBML on Page tabs and applications.”

Why? It’s all part of Facebook’s Road Map, a framework for the future direction of the Facebook Platform.

How You Can Save Your Tabs

Facebook Removing Tabs

Got a band on ReverbNation? Selling your handmade jewelry on Etsy?

Don’t worry. You can save your application tabs, you must move them to your Personal Fan Page or Business Page.  If you do not have a Page, you can set up a new page here http://www.facebook.com/pages/create.php

Tracking Facebook Changes

To keep up to date on future Facebook changes, follow the Facebook Developers Blog. You can also read their Archives.

Related posts

Will Facebook become the next EBay or WalMart?

Delta-Facebook-Page

“It’s inevitable that e-commerce and Facebook
will overlap or collide.”

– Scott Wingo, Chief Executive of ChannelAdvisor Corp.

Are retailers ready to capitalize on Facebook‘s 500 million users?
Some analyst think so.

Companies are rapidly evolving to embrace social media’s e-commerce potential. Of the 69% of online shoppers who say they use social media sites, 56% choose to proactively interact with companies on social sites. But, are companies responding fast enough to this growing consumer need?

Social media is a viable marketing strategy
when we understand what our customers want
and know which social media platforms they frequent.

– ForSee Results

Some companies are trying to merge real-life experience with real-time internet user content. Think The Old Spice Guy. This tactic engages online users and customers, referring to their online content. A real-life version of this is 60 Minutes using user’s YouTube video feedback or KMart putting customer reviews on the store shelves of select video games.

But selling directly thru a Facebook Page or Storefront will be the holy grail for business. Just see the above image how Delta’s Facebook Page enables direct ticket purchases.

Not Buying the F-Word

Not everyone is on the Facebook e-commerce bandwagon. Cautioning against rampant “f-commerce” or Facebook commerce marketing, Paul Marsden sagely advises on Social Commerce Today that marketers use Facebook as an “e-commerce sandbox for experimenting with innovative live, event and social shopping solutions – like group buy, private buying clubs, VIP stores, and tryvertising stores at low cost, and low risk.”

Though evolution has a tricky way of creating a slippery slope when leaders of the pack make bold new moves, causing others in the herd to quickly emulate this strange behaviour else risk perishing in the jaws of inertia.

What do you think?

Are you employing e-commerce strategies on Facebook?
Let us hear from you. Comment here.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – — – – – –

Read the Wall Street Journal article. Also reprinted here.

Zuckerberg Portrayal “dour” in The Social Network

The Social Network - a Sony Pictures Film

Sony Pictures

Waiting to see “The Social Network“?

This reviewer sums it up.

…it’s just too hard to look at a movie like this right now
with 20-20 hindsight as we’re all still living it.

Really?

“The Social Network” is a film written by Aaron Sorkin, creator of The West Wing, and directed by David Fincher, that seeks to portray the birth and development of the social network, Facebook, along with its founder, Mark Zuckerberg.

More like “damage control,” this review does more to try to kill the messengers’ credibility, Sorkin and Fincher, and hold a torch to the herculean trials of Facebook’s founder than in taking a hard look at the film’s creative presentation of historical information as social commentary.

Time to get a ticket.

What’s your review?
Have you seen The Social Network? Comment here.

Read the full review.

Facebook is down? Whoa!

A picture worth a thousand words… or dis-likes.

Facebook the social network giant went down today

Facebook Goes Down – Again

It’s not just your computer.

Seems the Facebook servers were down again today. Reports across the web confirm the social networking service was offline.

Facebook’s tweet confirmed it. You can also get real-time Facebook status updates at Downrightnow.

Since this is the second time in two days, the social network giant might need to get its own version of the fail whale.

Facebook servers are down

Related posts

Gowalla Adds Sentimental Tagging with Highlights

Gowalla releases Highlights

GoWalla, the a location-based social networking service, released a new feature “Highlights” that’s out to build the world’s most social map.

Highlights lets you personalize different places with pre-defined category labels like “Date Night.” Thus, you can now tag your own personality or sentimental memory of a place around the world.

Read more on SocialTimes.


Subscribe

AddThis Feed Button

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 33 other followers

My Tweets

Social Minded

iPhone...Eye Phone?

web 3.0

Santa Cruz Clifftop Hula Hoop Rave

Giant Pendulum: COSI in Columbus Ohio

Red Paddle Wheel

More Photos

RSS Social Media in the News

  • Social Media and Home Protection: 3 Tips to Stay Safe While Sharing - Adweek May 26, 2017
    AdweekSocial Media and Home Protection: 3 Tips to Stay Safe While SharingAdweekDaily social media activities can expose us to another more displeasing world of stalkers, burglars and other nefarious people. To stay safe, we'll need to be more vigilant about what we share and how we share it. From ideas, thoughts, inspirational ...
  • After A Terrorist Attack, Social Media Can Cause More Harm Than Good - NPR May 26, 2017
    After A Terrorist Attack, Social Media Can Cause More Harm Than GoodNPRNPR's Audie Cornish talks with Emily Dreyfuss, a reporter for Wired, who explains how sharing information about a terrorist attack on social media helps terrorists spread their message. AUDIE CORNISH, HOST: Many of us learned about the Manchester ...
  • Extra police at New London graduation after viral social media post - Fox11online.com May 27, 2017
    Fox11online.comExtra police at New London graduation after viral social media postFox11online.comNEW LONDON (WLUK) -- Extra police officers joined seniors at New London High School for graduation Friday night because of a picture posted to social media, which is being described as bullying. The picture has been taken down, but a screen grab of the ...and mor […]
  • How to choose the best social media channel for your business - Lexington Herald Leader May 26, 2017
    Lexington Herald LeaderHow to choose the best social media channel for your businessLexington Herald LeaderChoosing the best way to communicate with customers and prospects on social media can be confusing and overwhelming for business owners. One of questions on an entrepreneur's mind is which is the best social media channel to reach business goals.an […]
  • Riley High School students show officers how to use social media - WNDU-TV May 25, 2017
    WNDU-TVRiley High School students show officers how to use social mediaWNDU-TVAccording to the Department of Health and Human Resources, as of February of 2016, 71 percent of teens are on multiple forms of social media. 94 percent of teens are online using a mobile device at least once a day. That in mind, officers need to know ...
  • Why Instagram Is the Worst Social Media for Mental Health | Time.com - TIME May 25, 2017
    TIMEWhy Instagram Is the Worst Social Media for Mental Health | Time.comTIMEInstagram is the worst social media network for mental health and wellbeing, according to a recent survey of almost 1,500 teens and young adults. While the ...and more »

Follow Me

Paypal