Posts Tagged 'Innovation'

Overheard: Web 1.0 brands on the way out!

Web 2.0 is here

“Web 2.0 brands are on the way in, and Web 1.0 brands
are threatened to be on the way out, unless they find a way
to turbo-charge their offers with social features, provide
mobile access, and add online video to their offers.”

–Karsten Weide, IDC Research VP, Media and Entertainment

A Curious Proposition

What are the benefits in offering “features, mobile and offers”
versus adopting a business model that reflects a social oriented
culture and its communication tools?

In its recent study, IDC‘s 2009/2010 U.S. Online Consumer Survey, the study’s “Abstract” raises a curious supposition:

What makes a Web 2.0 “brand” vs. a Web 2.0 “company?”

The answer is culture.

Are companies allowing consumer technologies and their attitudes toward using them to drive innovation from within? The evidence shows companies as slow to adopt to this change.

Weide’s call-to-action itself rings like a Web 1.0 analytical perspective: of “What works for business,” compared to, “How does the consumer want us to work?”

The latter offers a more Web 2.0 approach. It presumes a malleable business model that seeks to be directly informed of consumer wants and needs, interests and behavior to enable a real time business response using the tools of the day to maximize its business interest. Not just the application of web 2.0 “features” appended to an already outmoded business model.

Business 2.0 vs. marketing your business to look 2.0.

Is your company a Web 2.0 company or a Web 2.0 brand?

Leave your comment here.

Related articles

Journalism in the information age

NBC News Washington
Image via Wikipedia

What is journalism in the information age?

An unpublicized, prototype smart phone is meticulously detailed
in a blog post unbeknownst to its creators.

The whole Apple vs. Gizmodo blogger Jason Chen is unfortunately helping to define a soft spot in the information age: what activities establish and define a blogger as or from a journalist?

Are Bloggers Journalists?

From the headlines, it is clear that legal statutes and opinion are unclear and un-unified on the subject.

In Defense of Journalist Bloggers
http://trueslant.com/kylebrady/2010/04/29/in-defense-of-journalist-bloggers/

“…as Old Media continues to collapse, those very same institutions and individuals that once panned the digital world are now scrambling to embrace it…”

“If this case goes to court, as it appears to be doing, the appropriate legal definition of journalism should be expanded to include individuals that work for online news organizations and those that participate in legitimate journalistic activities on a regular basis, with blogger status becoming finally irrelevant.”

Are Bloggers Journalists and Should They Get to Use Shield Laws?
http://www.blogher.com/are-bloggers-journalists-and-should-they-get-use-shield-laws

“Yet bloggers often act as journalists — journalists outside the mainstream media — and this ruling could muzzle ordinary citizens from using their voice to point out the foibles of companies without protection from lawsuits. At the same time, this ruling could also protect citizens and companies from having slanderous statements made about them on the Internet. It’s a ruling that cuts both ways.”

“At the heart of the case is the question of whether bloggers are journalists — and if so, should they be held to the same standards as well as receive the same protections.

Journalistics points out that the self-perception of bloggers as journalists has risen.

PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days?”

Reporters’ Privilege
http://www.eff.org/issues/bloggers/legal/journalists/privilege

“What makes a journalist a journalist is whether she is gathering news for dissemination to the public, not the method or medium she uses to publish. So the better way to frame the debate is: Can journalists blog?”

“As the California Supreme Court acknowledged, “The press’ function as a vital source of information is weakened whenever the ability of journalists to gather news is impaired. Compelling a reporter to disclose the identity of a source may significantly interfere with this news gathering ability; journalists frequently depend on informants to gather news, and confidentiality is often essential to establishing a relationship with an informant.” (Mitchell v. Superior Court)”

Are bloggers journalists? Do they deserve press protections?
http://www.csmonitor.com/2005/0202/p03s02-usju.html

“Unlike traditional news outlets, however, many blogs have no editors, no publishers and, often, a staff of only one. And while some are supported by advertisers and contributions, many bloggers make no money at all.”

“Ultimately, the issue comes down to whether bloggers act like traditional journalists, says University of Iowa law professor and First Amendment specialist Randall Bezanson. Simply expressing opinions to a tiny audience doesn’t count, he says.”

Md. shield law now includes protection for college student journalists
http://www.splc.org/newsflash.asp?id=2081&year=

The bill’s language extends protections to those “employed by the news media in any news gathering or news disseminating capacity,” or to anyone “enrolled as a student in an institution of postsecondary education and engaged in any news gathering or news disseminating capacity recognized by the institution as a scholastic activity or in conjunction with an activity sponsored funded, managed or supervised by school staff or faculty.”

The “news media” covered by the bill currently includes “newspapers, magazines, journals, press associations, news agencies, wire services, radio, television and any printed, photographic, mechanical, or electronic means of disseminating news and information to the public.”

Government Online
http://pewinternet.org/Reports/2010/Government-Online.aspx

“[S]ocial media and just-in-time applications have changed the way Americans get information about current events or health information”

– Aaron Smith, a Research Specialist at the Pew Research Center’s Internet & American Life Project and author of a report based on a new national phone survey.

Giz Your Own Adventure: Bloggers, Journalists, and Case Law
http://www.fastcompany.com/1628695/giz-your-own-adventure

“Yes, bloggers count as journalists. See the precedent of O’Grady v. Superior Court, a 2006 case in which bloggers were sued by Apple for revealing a confidential new product. The court ruled that bloggers do indeed qualify for protections offered all other journalists, both in California and federally.”

Times  Reporter Called to Grand Jury for C.I.A. Book
http://www.observer.com/2010/media/times-reporter-called-grand-jury-cia-book

“He [Times reporter and subpoenaed  author, James Risen] intends to honor his commitment of confidentiality to his source or sources,” Mr. Kurtzberg [Risen’s lawyer] said. “We intend to fight this subpoena.”

Troubling Precedent: NJ Court Says Bloggers Are Not Journalists
http://bigjournalism.com/jlakely/2010/04/29/troubling-precedent-nj-court-says-bloggers-are-not-journalists/

Sign of the Times

The Apple Gizmodo incident is one of many of today’s issues that demand we discuss and reconsider what use to be the most common assumptions:

What is news? What is a journalist?

Who makes news? Who reports news? What is a news source?

Are bloggers journalists?

Are bloggers and online content creators protected with the same rights and by the same laws that protect journalists in our offline world?

Visualization 2.0

It was more than 3 years ago – a light year in internet time – that I saw Michael Wesch‘s mind breaking video The Machine is Us/ing Us.

In summary, due to the internet’s malleable nature that genuinely promotes creativity, remix, and innovation, we will need to rethink: copyright, authorship, identity, ethics, governance, privacy, commerce, love, family, ourselves.

Apple Gizmodo only seems to have expedited our need to truly grapple with this question now.

Are you a Blogger Journalist or Citizen Journalist?

Learn about Reporter’s Priviledge in your State here.
Learn about the protections journalist have in Shield Laws here.
Learn more about Retraction statutes here.

    Related articles on journalism in the information age

    Video: Daniel Pink – Innovative Thinking

    Daniel Pink

    Daniel Pink is illuminating.

    In this video he delivers the 6 abilities that matter the most for innovative thinking.

    Watch it here.

    Vodpod videos no longer available.

    How innovative are you?

    Principal Declares Recess is NOT “Free Time” « FreeRangeKids

    Sometimes I think our society has come so far from darkness
    to enlightenment no more Inquisition, for instance; no more
    Scarlet A’s that we have come full circle and are now back
    to being idiots. A case in point? This principal’s letter to parents
    about why she doesn’t want kids to consider recess ”free time.”
    – from Principal Declares Recess is NOT “Free Time”

    Time for an Educator “time out.”

    How do we prepare the brightest and most creative problem solvers of the next generation if we do not focus on their learning environment?

    In a previous post I shared how one national non-profit organization was supporting structured recess and “play” at schools to improve the youth developmental environmental factors that contribute to a child’s learning success.

    Unfortunately, here’s a story where a beleaguered administrator might need a time out to reflect upon what research shows works to best support a learning environment.

    What’s your opinion?
    Is recess and “free time” important in youth development?

    What is the learning environment like at your neighborhood schools?
    What is the role of recess and unstructured play time “recess” at schools near you?
    Leave your comment.

    Web 2.0 for Learning Teachers, Parents and Schools

    Trying to increase children and youth, and educators’ exposure to internet literacy?

    Here’s something teachers, educators, schools, parents and administrators may want to view.

    Teachers Guide to Web 2.0

    See the full presentation here.

    Are you a Change Agent?

    It’s not even New Years Day and I’m all about change.

    I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

    • The New Year’s resolutions
    • New to-do lists
    • New business plan to execute

    But What Creates Change?

    Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

    I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

    Here are 8 questions

    To help you develop your change strategies consider these:

    1. What changes do I desire moving forward?
    2. What are the negative patterns and influences I need to change or remove?
    3. What motivates me to produce these changes?
    4. What changes do I need to make so that I can achieve this?
    5. What communities do I need to engage to create these changes?
    6. Who have we shared these strategies with for feedback and reflection?
    7. How can we creatively share and implement or strategies?
    8. Where will we integrate these change strategies in our lives, relationships or business plan?

    Are You a Change Agent?

    Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

    So what are you doing to create change?
    Share your comment here.

    See more at Volksvagen’s innovative website. http://thefuntheory.com/

    Amos White is a Social Media Marketing Evangelist and public speaker.
    Follow Amos on Twitter @Mos42

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