Posts Tagged 'Marketing and Advertising'

Dan Cobley: What physics taught me about marketing

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“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

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Killer Marketing Strategies: No free lunch?

Buy someone a meal in a random act of kindness

How far does a compliment or gesture go
in your
social networks?

Let’s be real.

We’re all hopping around the web “Like”ing all sorts of content. We spend hours daily approaching others for business and social relationships without much time or effort genuinely spent enriching the lives, not just business, of those others.

Your brand is your behavior
as seen thru the eyes of others,
both online and off.

When the hallmark of business is relationships, how you enrich your personal and business prospects can add long-tail value to your online social capital.

Your brand is your behavior as seen thru the eyes of others, both online and off. Random acts of kindness add to your social capital bottom line – and to others’. Think “community volunteering” or “philanthropy”.

Here Are 7 Things You Can Do to Build Your Social Capital:

  • Share your thoughts and professional advice as blog comments.
  • Answer a question on a Q&A forum or professional forum.
    (Linkedin Answers, Yahoo Q&A, Mac Users Forum).
  • Leave digital *hugs* on someone’s misfortunate status update.
  • Write a brief post linking to a well written, informative, or provocative blog post.
  • Retweet a company brand or product citation (#CompanyHashtag) you respect.
  • Buy or offer a stranger a cup of coffee.
  • Pay the toll for the car behind you.

Participation and contribution are the glue in building and maintaining social connections.

Add value by helping another’s product or post — or day, and add to your social capital.

Read about one blogger’s random act of kindness.

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