Posts Tagged 'marketing'

Brian Solis: Bringing a Brand to Life in Social Media

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Brian Solis interview on brand personality and its public representation.

Read the full post on his blog.

Brian Solis

Brian Solis. Image via Wikipedia

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Dan Cobley: What physics taught me about marketing

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“What physics taught me about marketing” – Dan Cobley

On the Law of Increasing Entropy

“With the kind of digital comment, creation and distribution tools available now to every consumer, its impossible to control where your brand goes.
“This distribution of brand energy gets your brand closer to people, more in with the people. It makes, this distribution of energy is a democratizing force, which is ultimately good for your brand. So the lesson from physics is that entropy will always increase; is the fundamental law.
“The lesson for marketing is, that your brand is more dispersed you can’t fight it embrace it and find a way to work with it.”

Dan Cobley, Marketing Director, Google UK – Biography

Watch the Video.

See more on Ted.

Corporate blogging to rise 43% by 2012: eMarketer

US Companies using blogs for marketing purposes 2007-2012

Companies are finding that blogs fill a specific niche
that other forms of social media do not.
– Paul Verna, eMarketer Senior Analyst.

Social media marketing for companies is gaining traction and yielding business results.

A recent study on eMarketer shows corporate blogging to rise by 43% by 2012.

Most notable is the increase in companies marketing with a public facing blog. Up 1 in 3 (34%) in 2010, which is up from 1 in 4 (25%) in 2008.

Business value to companies in using blogs: for lead generation; as a traffic driver; for customer service.

How are you using your company blog?

Read the story on eMarketer.

Related posts

Open for Business: Google and SBA Launch Small Business Site

Google and the U.S. Small Business Administration (SBA) launched a website to help small business site to help businesses establish an online presence and find web tools to help them succeed.

Tools for Online Success presents many of Google‘s suite of services for small businesses, entrepreneurs or solopreneurs.

Read more on the Google Small Business Blog.
Visit the Google SBA website.

Google launches Small Business Site with SBA

Overheard: Web 1.0 brands on the way out!

Web 2.0 is here

“Web 2.0 brands are on the way in, and Web 1.0 brands
are threatened to be on the way out, unless they find a way
to turbo-charge their offers with social features, provide
mobile access, and add online video to their offers.”

–Karsten Weide, IDC Research VP, Media and Entertainment

A Curious Proposition

What are the benefits in offering “features, mobile and offers”
versus adopting a business model that reflects a social oriented
culture and its communication tools?

In its recent study, IDC‘s 2009/2010 U.S. Online Consumer Survey, the study’s “Abstract” raises a curious supposition:

What makes a Web 2.0 “brand” vs. a Web 2.0 “company?”

The answer is culture.

Are companies allowing consumer technologies and their attitudes toward using them to drive innovation from within? The evidence shows companies as slow to adopt to this change.

Weide’s call-to-action itself rings like a Web 1.0 analytical perspective: of “What works for business,” compared to, “How does the consumer want us to work?”

The latter offers a more Web 2.0 approach. It presumes a malleable business model that seeks to be directly informed of consumer wants and needs, interests and behavior to enable a real time business response using the tools of the day to maximize its business interest. Not just the application of web 2.0 “features” appended to an already outmoded business model.

Business 2.0 vs. marketing your business to look 2.0.

Is your company a Web 2.0 company or a Web 2.0 brand?

Leave your comment here.

Related articles

Is the publishing industry dead?

A Picture of a eBook

Image via Wikipedia

Is the publishing industry dead?

Garrison Keillor make a plaintive case on self publishing’s disruption to the publishing industry, reminiscing of the days where paper meant something and being “an author” was a rite of passage for a chosen few.

Self publishing is as easy as a text, a tweet, a Blurb, or an eBook on Scribd or Lulu.

…that is the future of publishing: 18 million
authors in America, each with an average
of 14 readers, eight of whom are blood relatives.

So how do writers, journalist, poets publish to survive? Will publishers themselves survive by aggregating and redistributing online content down new channels to expand the individual’s reach?

Keillor’s lament and the continued growth of self publishing underscores the need to continuously build our personal and professional networks as this socially mediated mode of communication, the internet, continues to provide greater and greater access and voice to millions who have something to say.

Read Keillor’s post here.

How do you stand out from 100 Million Twitter users?

Twitter. 100 million+ and growing.

So how do you visually differentiate your Twitter profile for influence?

Check out these Twitter layouts in this Fast Company post.

3 Design Themes for your Twitter Profile.

  1. Get Personal
    It is the “social web.” Add a personal picture to personalizes your profile or  business profile.
  2. Use the Real Estate
    Left and right sides, top and bottom.
    How you can visually impress your audience?
  3. Design Counts
    Consider how your content is set off or distracted by
    your logo, or a minimalist or high impact look.

See the full post here.

Read the original Smashing Magazine article.


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