Posts Tagged 'media'

Study: Search and Social Amplify Purchase Decisions

“There are still many brands who haven’t figured out why they’re in social media. We still talk to brands that are trying to determine if they should be in social media. The data suggests the two most important subsets in social are user reviews and category blogs, rather than sites like Facebook, Twitter and YouTube.”

– Chris Copeland, CEO, GroupM Search

A recent study shows how search and social amplfy consumer’s purchasing decisions.

Key findings linking social and search together:
– 86% see search engines important in buying decisions
– 30% use social media to create a shopping short-list
– 28% say social media has a valuable impact in creating awareness for brands and products

Overall, the reports finds the onus of increasing purchasing decision through social and search lies with companies better understanding the role of social media for the cultures they serve and their role with and within it.

Read More:
Study: Search and Social Amplify Purchase Decisions | Social Media Today.

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Journalism in the information age

NBC News Washington
Image via Wikipedia

What is journalism in the information age?

An unpublicized, prototype smart phone is meticulously detailed
in a blog post unbeknownst to its creators.

The whole Apple vs. Gizmodo blogger Jason Chen is unfortunately helping to define a soft spot in the information age: what activities establish and define a blogger as or from a journalist?

Are Bloggers Journalists?

From the headlines, it is clear that legal statutes and opinion are unclear and un-unified on the subject.

In Defense of Journalist Bloggers
http://trueslant.com/kylebrady/2010/04/29/in-defense-of-journalist-bloggers/

“…as Old Media continues to collapse, those very same institutions and individuals that once panned the digital world are now scrambling to embrace it…”

“If this case goes to court, as it appears to be doing, the appropriate legal definition of journalism should be expanded to include individuals that work for online news organizations and those that participate in legitimate journalistic activities on a regular basis, with blogger status becoming finally irrelevant.”

Are Bloggers Journalists and Should They Get to Use Shield Laws?
http://www.blogher.com/are-bloggers-journalists-and-should-they-get-use-shield-laws

“Yet bloggers often act as journalists — journalists outside the mainstream media — and this ruling could muzzle ordinary citizens from using their voice to point out the foibles of companies without protection from lawsuits. At the same time, this ruling could also protect citizens and companies from having slanderous statements made about them on the Internet. It’s a ruling that cuts both ways.”

“At the heart of the case is the question of whether bloggers are journalists — and if so, should they be held to the same standards as well as receive the same protections.

Journalistics points out that the self-perception of bloggers as journalists has risen.

PRWeek and PRNewswire recently teamed up on a study that found 52% of bloggers consider themselves journalists. The last time they did this study, roughly a third of bloggers felt this way. Why do more bloggers consider themselves journalists these days?”

Reporters’ Privilege
http://www.eff.org/issues/bloggers/legal/journalists/privilege

“What makes a journalist a journalist is whether she is gathering news for dissemination to the public, not the method or medium she uses to publish. So the better way to frame the debate is: Can journalists blog?”

“As the California Supreme Court acknowledged, “The press’ function as a vital source of information is weakened whenever the ability of journalists to gather news is impaired. Compelling a reporter to disclose the identity of a source may significantly interfere with this news gathering ability; journalists frequently depend on informants to gather news, and confidentiality is often essential to establishing a relationship with an informant.” (Mitchell v. Superior Court)”

Are bloggers journalists? Do they deserve press protections?
http://www.csmonitor.com/2005/0202/p03s02-usju.html

“Unlike traditional news outlets, however, many blogs have no editors, no publishers and, often, a staff of only one. And while some are supported by advertisers and contributions, many bloggers make no money at all.”

“Ultimately, the issue comes down to whether bloggers act like traditional journalists, says University of Iowa law professor and First Amendment specialist Randall Bezanson. Simply expressing opinions to a tiny audience doesn’t count, he says.”

Md. shield law now includes protection for college student journalists
http://www.splc.org/newsflash.asp?id=2081&year=

The bill’s language extends protections to those “employed by the news media in any news gathering or news disseminating capacity,” or to anyone “enrolled as a student in an institution of postsecondary education and engaged in any news gathering or news disseminating capacity recognized by the institution as a scholastic activity or in conjunction with an activity sponsored funded, managed or supervised by school staff or faculty.”

The “news media” covered by the bill currently includes “newspapers, magazines, journals, press associations, news agencies, wire services, radio, television and any printed, photographic, mechanical, or electronic means of disseminating news and information to the public.”

Government Online
http://pewinternet.org/Reports/2010/Government-Online.aspx

“[S]ocial media and just-in-time applications have changed the way Americans get information about current events or health information”

– Aaron Smith, a Research Specialist at the Pew Research Center’s Internet & American Life Project and author of a report based on a new national phone survey.

Giz Your Own Adventure: Bloggers, Journalists, and Case Law
http://www.fastcompany.com/1628695/giz-your-own-adventure

“Yes, bloggers count as journalists. See the precedent of O’Grady v. Superior Court, a 2006 case in which bloggers were sued by Apple for revealing a confidential new product. The court ruled that bloggers do indeed qualify for protections offered all other journalists, both in California and federally.”

Times  Reporter Called to Grand Jury for C.I.A. Book
http://www.observer.com/2010/media/times-reporter-called-grand-jury-cia-book

“He [Times reporter and subpoenaed  author, James Risen] intends to honor his commitment of confidentiality to his source or sources,” Mr. Kurtzberg [Risen’s lawyer] said. “We intend to fight this subpoena.”

Troubling Precedent: NJ Court Says Bloggers Are Not Journalists
http://bigjournalism.com/jlakely/2010/04/29/troubling-precedent-nj-court-says-bloggers-are-not-journalists/

Sign of the Times

The Apple Gizmodo incident is one of many of today’s issues that demand we discuss and reconsider what use to be the most common assumptions:

What is news? What is a journalist?

Who makes news? Who reports news? What is a news source?

Are bloggers journalists?

Are bloggers and online content creators protected with the same rights and by the same laws that protect journalists in our offline world?

Visualization 2.0

It was more than 3 years ago – a light year in internet time – that I saw Michael Wesch‘s mind breaking video The Machine is Us/ing Us.

In summary, due to the internet’s malleable nature that genuinely promotes creativity, remix, and innovation, we will need to rethink: copyright, authorship, identity, ethics, governance, privacy, commerce, love, family, ourselves.

Apple Gizmodo only seems to have expedited our need to truly grapple with this question now.

Are you a Blogger Journalist or Citizen Journalist?

Learn about Reporter’s Priviledge in your State here.
Learn about the protections journalist have in Shield Laws here.
Learn more about Retraction statutes here.

    Related articles on journalism in the information age

    14 Slides Business Needs to Thrive in the Social Web

    Neil Perkin gave a keynote with a slide deck that would rival Lawrence Lessig’s.

    Perkins presents key data points for navigating the social web, which resonate success for anyone engaged in social media, social networks, or simply using their smartphone.

    Here are 14 slides business (or anyone) needs to know:

    • #8 – About 70% of the digital universe is generated by individuals.
    • #14 – Media brands are increasingly defined less by the platform and more by the community
    • #15 …the means of production and distribution are shared…
    • #18 …the purpose of information is to foster communication  — M.Zuckerberg.
    • #21 …attention is increasingly earned…
    • #22 …creating and supporting groups…
    • #23 …engaging and nurturing its community…
    • #25 …how can you help that comunity do what it wants to do  — M.Zuckerberg.
    • #29 …you are what you share  — C.Ledbeater
    • #31 …companies must act faster, responding in real time, to keep apace with its customers.” FarisYakob
    • #32 …its about responsiveness…
    • #38 …create content and services that [is] worth passing on.
    • #51 – Americans between the ages of 8 and 18 spend on average 7 1/2 hours a day using some sort of electronic device
    • #58 – New ways to tell stories…

    Be There. Share. Show You Care.

    The bottom line? The road to success will be earned by those who create and share an endless stream of information, and whom participate to support within their communities.

    Feed your community. Grow your influence.
    Feed your community. Earn their trust.
    Feed your community.

    What are you sharing?

    The Biggest Social Media Mistakes (a Jay Baer Interview) | Social Media Examiner video

    Vodpod videos no longer available.

    More about “The Biggest Social Media Mistakes (a …“, posted with vodpod

    Future learning requires a “vision” today

    A perennial favorite since Michael Wesch released it.

    Ask yourself , “How are we preparing tomorrow’s leaders today?”

    See full video here.

    Leave a comment here.

    Who owns my pics? Zee calls out media sharing services

    In a recent post, Zee, Editor of The Next Web, cautions against using third party, Twitter media sharing services due to the potential risks of loss of control over your personal branding.San Francisco Museum Statue Garden

    His overall message is important: find and use a platform that you can own and control your media as hosted.

    However, what Zee intones can largely be seen as true, it overlooks and discounts the disposable behavioral dispositions for many people who actually “choose” to post multi media they consider disposable, ephemeral, and of the moment: “pop.”

    Come on, Zee. When wasn’t the last time you saw a Guy Kawasaki photo-op of him standing next to his latest conference host? Personal brand value? Ok, so this means he’s human and can take those in the moment shots. But do I want to consume this as part of “the magic” of Guy Kawasaki? No, its just a momentary reference image to codify an event.

    Not all information needs to be owned or even wanted by a user. Just ask any teenager with a cell phone, or look at your own travel pics of the Cinque Terra. (No disrespect nor offense meant, Zee. They were nice and showed how sweet and human you were, but I’m sure a host of other people just want to follow you for you marketing and social media insights. They’ve seen a gazillion pics of Italy’s famed coast and harbor.)

    The coastal harbor pictures or the sky pics were in the moment.

    A cup of cafe: in the moment. Why not just share them on Twitpic or any other third party app?

    Information that is not a “keepsake” nor of positive brand value is quickly used as referential media- to connect with and to share with others about an immediate experience. This kind of disposable media does not necessarily have to “owned” nor even wanted by the user who considers its value trivial since its in the moment (e.g.; a coffee picture in any cafe while at a conference) and thus of little or no “personal brand value” to a user other than to say “I was here.”

    I still think and find Twitpic and other third party media services to hold much value as media intermediaries and repositories for such disposable information.

    The beautiful and value added media I reserve for my blogs. This higher quality information is what for my followers, fans, etc. truly appreciate in poignancy, relevancy and quality.

    Why not post the detritus of the moment to and thru these other services as errant comments, rants, giggles and fancies caught in one’s eye?

    For more, read the full post, “Why you should NOT be using TwitPic, TwitVideo or any other Twitter media sharing service.”

    Amos White is an Social Media Marketing Evangelist and public speaker.
    Follow Amos on Twitter @Mos42

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