Posts Tagged 'network effects'

Online Fundraising with Kickstarter: One woman’s campaign

What happens when you combine initiative
with your personal network?

@MediaChick scores a business trip to Denmark
with KickStarter.com

The Woman

Michelle Anderson (aka @MediaChick)
Author / Blogger
http://twitter.com/MediaChick
via Oregonlive.com

The Goal

Destination Denmark.
@MediaChick started a campaign amongst friends, family and her Twitter network to raise $5,000. The funds were to fund her multimedia gathering trip in Denmark for her upcoming digital love story. Read about her “Fund the Future of Storytelling and The Miracle in July” here.

The Campaign Nudge

MediaChick KickStarter 2

The Press

Oregon news story
MediaChick Kickstarter Campaign News Article on TwitPic

via TwitPic

The Campaign Video

See the campaign Video.

The Support

MediaChick gets support

The Finish

MediaChick Fully Funded Campaign

KickStarter: The Microfunding Service


Watch what Kickstarter microfunding campaigns can do:

Online Microfunding Sites

www.Kickstarter.com Artistic endeavors
www.kiva.org Non-governmental and citizen initiated projects
www.donorschoose.org Funds teachers classroom proposals

Who Benefits from MicroFundraising?

Microfunding is a many-to-one campaign initiative that is greatly enhanced via the internet.
Self-promotion microfundraising, combined with social networks, the potential for virality via networks effects presents a powerful strategy to produce change and dollars that fund small projects.
Michelle’s story is one of word of mouth and warm relationships, personal appeals and a good story told.
Know an artist, student, teacher, community group or village in need of innovative funding?
Who can you share this with?

Vodpod videos no longer available.

more about “Thank you from “My Best Day”“, posted with vodpod

Ahoy! It’s Talk Like a Pirate Day

In honor of my good friend
Mark, who intlPirateDay never fails to miss this celebration: it’s Talk Like a Pirate Day!

Yes, September 19 has been so dubiously dubb.

And How?

How this caught on across the web, as well as the world is confounding.

Argh! So here’s one for ye mateys:

On Facebook, peer at the bottom of any Facebook page.
Click on the blue link that says English (or the language name you use).
Now change it in honor of this unofficial holiday to English (Pirate).

That should do the trick.

Now cruise about Facebook and read the text on the pages for a harty laugh.

Happy Talk Like a Pirate Day!

Talk Like a Pirate Day Official website is here.
www.talklikeapirate.com/piratehome.html

The Pirate Bay Returns – Buccaneers or John Paul Jones?

In the rapidly changing world, our information based societies are now faced with questions that demand greater public debate to set the standards as pertains to this developing internet medium and our actions and interactions thru it.

John Paul Jones, American Naval Patriot
From a widely dug post on Torrent Freak The Pirate Bay Returns With Guns Blazing, I learned that the notorious Pirate Bay was back online after Swedish authorities pulled their plugged Monday August 24th.

Unlike Google or Wikipedia who have positioned themselves as the guardians of information on the interent, The Pirate Bay takes a bold and unique approach to standing their ground in their defense.

The Pirate Bay is, was, now again “is” theworld’s largest BitTorrent tracking service.


Pro-Privacy or Pro-Piracy

Their story underlies the argument of whether file sharing is a legal activity protected by privacy laws or is it a matter of blatant piracy of other’s copyrighted material.

A highly charged and largely followed story, the case for and against The Pirate Bay is not yet over.

Although some internet voices call for TPB to go quietly into that good night, others see this as a battleground over the freedom of expresson and information.

In The Lobby, a blog about European affairs, they write,

“Ironically however, much of the technology that is being hailed as tools of freedom of expression and for allowing cheap global access to culture (for example the use of Twitter in Iran and Google books etc) is under attack by regulators. Wired magazine reports that President Obama’s top anti-trust official is gunning for Google, something The Lobby thought the EU could do in the future, Twitter is attracting attention from the US Federal Trade Commission, and over here in Europe we’ve already seen a lot of debate being generated over the pros and cons of the EU Telecoms Package.

Freedom of expression, of cultural and information exchange?

These questions demand greater public debate as we set the standards that pertain to this developing medium and our actions and interactions thru it.

Follow The Pirate Bay story on Google News here.
Read my previous post on The Priate Bay here and here.

Amos White is an Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42 or his blog https://amoswhite3.wordpress.com.

How Do You Listen in Social Media?

In a recent Ad Age article “Using Social Media to Listen to Consumers,”
Abbey Klassen carefully dissects the anatomy of perceived social media sphere crisis
to posit some good marketing advice.Unbalanced Position

Online criticism… can provide companies insight
into passionate bases they didn’t know they had.

–Abbey Kalssen, Ad Age

Klassen disrupts marketers looking to maximize their social media marketing initiatives asking, “If the social-media sphere attacks your brand, do ‘real people’ hear the screams?”

A key insight of the article touts that online criticism “…can provide companies insight into passionate bases they didn’t know they had.”

What are some other lessons I learned from the article?

1. Don’t panic: Engage.

Listen before you leap. Approach a social-media sphere “crisis” as an opportunity to listen deeply. Then engage and educate to persuade a vocally excited crowd.

2. Every picture tells a story.

Word of Mouth is a powerful memetic phenomenon in persuasion influence. A compelling story as told to an audience can create an powerful enough image in the receiving audience’s mind to motivate them to both share the story down their social media networks and to act upon it. The article recommends having a response mechanism in place to headoff crises.

3. “Where’s the fire?” Reporters reporting on reporters reporting.

Most emotional responses in the social-media sphere often come from commenters commenting on an other’s responses to an issue and not the item at issue.

Social-media sphere outcries will occur. However, marketers are better served approaching these viral disruptions as an opportunity to engage and educate vocal online users.


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