Posts Tagged 'personal branding'

Are you a Change Agent?

It’s not even New Years Day and I’m all about change.

I’m talking about all those tools and occasions we use to remind ourselves that we are human and can always do better in our lives:

  • The New Year’s resolutions
  • New to-do lists
  • New business plan to execute

But What Creates Change?

Personally and professionally, I am collaborating with others to develop and share change strategies that inspire you to pursue a social path to create the desired changes you seek in your work, in your business, in your life.

I find that if we really want to achieve a systemic change in our business, in our lives or in the world, we need to lead as the agents of change.

Here are 8 questions

To help you develop your change strategies consider these:

  1. What changes do I desire moving forward?
  2. What are the negative patterns and influences I need to change or remove?
  3. What motivates me to produce these changes?
  4. What changes do I need to make so that I can achieve this?
  5. What communities do I need to engage to create these changes?
  6. Who have we shared these strategies with for feedback and reflection?
  7. How can we creatively share and implement or strategies?
  8. Where will we integrate these change strategies in our lives, relationships or business plan?

Are You a Change Agent?

Leadership as an agent of change is the strongest strategy to produce change in and around you. See two inspiring examples below of change agents leading the way.

So what are you doing to create change?
Share your comment here.

See more at Volksvagen’s innovative website. http://thefuntheory.com/

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42
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President Obama Shares in Celebration of Diwali

Oil candles in celebration of the festival Diwali

Courtesy, Wikipedia.

In what communities do you participate?

Web 2.0 in Practice

President Barack Obama this week celebrated in the Indian holiday of Diwali, a festival of lights.

A friend’s e-card made me aware of Diwali, also known as Tihar in Nepal. Then a featured WordPress post got me to explore this festival in celebration of “light over darkness“.

Having learned about Diwali I find it a beautiful celebration to share in with those across the globe and who recognize it here in the US. Many places in India are half way around the world, 12 hours ahead in time zones. Obama kind of brings the world all the more closer with his public participation in celebration of this festival.

When I was growing up, I actively participated in the activities of those in my community. I played dreidel or dradle between Chanukah and Christmas in school, built a backyard Sukkoth with best friend Andy for Yom Kippur, and celebrated more than a dozen Bat and Bar Mitzvahs.

The result was a deep appreciation and closer relationship in community with others- not apart from them.

Sharing Online

Online communities hold the same richness diversity and opportunities in connecting with others across the globe or in your own back yard.

How we openly seek, invite and include friends, family, classmates, clients, colleagues and others can better define our personal brand as rich exchange networks.

Building Your Community

How do you participate with those from other cultures, nations, and beliefs? Leave your comment.

The Whitehouse posted its official video on President Obama’s recognition and celebration of Diwali this week.

WordPress Article on Obama and Diwali

http://americanepali.wordpress.com/2009/10/15/happy-diwali-president-obama/

Times of India Video: Obama celebrates Diwali

http://timesofindia.indiatimes.com/videoshow/5126165.cms

Obama celerating Diwali in NYTimes.com

www.nytimes.com/aponline/2009/10/14/us/politics/AP-US-Obama-Asian-Americans.html?

Amos White is a Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

Who owns my pics? Zee calls out media sharing services

In a recent post, Zee, Editor of The Next Web, cautions against using third party, Twitter media sharing services due to the potential risks of loss of control over your personal branding.San Francisco Museum Statue Garden

His overall message is important: find and use a platform that you can own and control your media as hosted.

However, what Zee intones can largely be seen as true, it overlooks and discounts the disposable behavioral dispositions for many people who actually “choose” to post multi media they consider disposable, ephemeral, and of the moment: “pop.”

Come on, Zee. When wasn’t the last time you saw a Guy Kawasaki photo-op of him standing next to his latest conference host? Personal brand value? Ok, so this means he’s human and can take those in the moment shots. But do I want to consume this as part of “the magic” of Guy Kawasaki? No, its just a momentary reference image to codify an event.

Not all information needs to be owned or even wanted by a user. Just ask any teenager with a cell phone, or look at your own travel pics of the Cinque Terra. (No disrespect nor offense meant, Zee. They were nice and showed how sweet and human you were, but I’m sure a host of other people just want to follow you for you marketing and social media insights. They’ve seen a gazillion pics of Italy’s famed coast and harbor.)

The coastal harbor pictures or the sky pics were in the moment.

A cup of cafe: in the moment. Why not just share them on Twitpic or any other third party app?

Information that is not a “keepsake” nor of positive brand value is quickly used as referential media- to connect with and to share with others about an immediate experience. This kind of disposable media does not necessarily have to “owned” nor even wanted by the user who considers its value trivial since its in the moment (e.g.; a coffee picture in any cafe while at a conference) and thus of little or no “personal brand value” to a user other than to say “I was here.”

I still think and find Twitpic and other third party media services to hold much value as media intermediaries and repositories for such disposable information.

The beautiful and value added media I reserve for my blogs. This higher quality information is what for my followers, fans, etc. truly appreciate in poignancy, relevancy and quality.

Why not post the detritus of the moment to and thru these other services as errant comments, rants, giggles and fancies caught in one’s eye?

For more, read the full post, “Why you should NOT be using TwitPic, TwitVideo or any other Twitter media sharing service.”

Amos White is an Social Media Marketing Evangelist and public speaker.
Follow Amos on Twitter @Mos42

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